Autour de bébé
Gifts Rain
Context:
To celebrate Easter Autour de bébé launched a funny contest for their community
This campaign was an opportunity to renew a successful gaming experience that took place during Christmas.
Using our Gifts Rain mechanism 9 different brands sold on their website were highlighted. This campaign was the perfect occasion to introduce the newest products from their partners.
Results:
- Almost 9 000 unique players for a total of 25 000 entries.
- 20% of players registered for the Newsletter (optin) and 14% inscriptions to the partners Newsletter.