Jaeger-LeCoultre
Custom application - SIHH Countdown
Jaeger-LeCoultre offered fans a yearlong campaign promoting the brand highlights beginning with the SIHH (Salon International de la Haute Horlogerie). For the occasion, JLC revealed a behind-the-scenes gallery containing photos, videos and animated gifs. The brand also provided insight into watchmaking expertise – from rare craftsmanship to the latest technology – through a quiz.
For Valentine’s Day, Jaeger-LeCoultre reached a new milestone and offered fans to send a card (video message) to the women of their lives. As the year progresses, the brand will unveil more milestones relating to its upcoming highlights.
Results:
Hundreds of participants have virtually visited the Jaeger-LeCoultre factory and discovered 180 crafts it takes to create watch brand apart from the rest. Participants also received real-time notifications on the presentation of the new Hybris Artistica collection.
