With the holiday season now over, you’re probably looking for new interactive online ideas. At the same time, your customers are searching for deals and ways to enjoy the new year. For Valentine’s Day (February 14), which is quickly approaching, we would like to share some interesting data* on consumer behavior during this period, as […]
Thanksgiving and Black Friday – A Perfect Time to Launch a Game
Thanksgiving and Black Friday are fast approaching! During this period, around 151 million* consumers will spend an average of $300 on at least one online or in-store purchase. In 2015, 72% of consumers made their purchases on Black Friday (73% online). 34% did their shopping on Thanksgiving Day (39% online). This long weekend is an […]
Recruit, Engage, Retain – Getting Back to Basics
When choosing the right game mechanism, it pays to be practical. So, you’ve decided to run a community contest for your marketing campaign. Choosing the right mechanism for your contest is a crucial first step and will determine the campaign’s success. The game shouldn’t be a random choice and must be in accordance with your company’s guidelines and […]
Boo! It’s Halloween – A Great Moment to Invite Fans to Play Spooky Games
Halloween is a big time of year for many sectors, such as toys, home décor, make-up, and of course, candy. It is also a great moment for businesses to launch original campaigns – even at the last minute. Surprise your users during this opportune period by providing custom-tailored mechanisms. From sweepstakes and giveaways to exciting […]