To support the launch of a new fragrance collection for Mademoiselle, perfumes Elle Kids&Co Collection launched a Spring Jackpot Contest with Socialshaker.
The contest was available on their Facebook Page and generated a lot of recurring visits through the Instant Win mechanism. The slot machine was fully customized with visual of the new products Mademoiselle.
A clickable button on the last screen of the contest generated awareness and sales by sending players to their website.
- 10 900 single participants for a total of 22 500 entries
- 17% of players registered for the Newsletter (optin)
- +3300 new followers on the Facebook page