Facebook script

ELLE

Jackpot

Context :

To support the launch of a new fragrance collection for Mademoiselle, perfumes Elle Kids&Co Collection launched a Spring Jackpot Contest with Socialshaker.

The contest was available on their Facebook Page and generated a lot of recurring visits through the Instant Win mechanism. The slot machine was fully customized with visual of the new products Mademoiselle.

A clickable button on the last screen of the contest generated awareness and sales by sending players to their website.

Results :

  • 10 900 single participants for a total of 22 500 entries
  • 17% of players registered for the Newsletter (optin)
  • +3300 new followers on the Facebook page
See Facebook page
Push notification

Une campagne marketing de gamification pour (ré)-activer vos audiences à la rentrée:

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