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Interflora

Quiz

Context:
To celebrate Mother’s Day, Interflora launched a Quiz Contest to communicate on their partnership with Pathé cinemas, around the release of the film Retour chez ma mère with Alexandra Lamy, Josiane Balasko and Mathilde Seigner. An opportunity to reward the Interflora community.

Prizes: a free entry at the movie premiere for 50 happy mums along with 5 000 roses.

Results: 

  • 14 500 players for a total of 18 000 entries
  • 22% of players registered for the Newsletter (optin)
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Une campagne marketing de gamification pour (ré)-activer vos audiences à la rentrée:

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