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MINI Loves Superbus

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The MINI brand partnered with the band Superbus to promote the group’s latest album Sunset as well as one of the songs named after the brand. Our idea was to create a Blind Test campaign to answer questions relating to the album.

The campaign lasted two weeks and 36 lucky winners were awarded VIP passes to one of six concerts on Superbus’s tour, including Bordeaux, Lyon, Lille, Paris, Marseille and Toulouse.

Results: The contest was shared on the Universal Music fan page and Superbus created their own viral support. 8,560 new fans joined MINI’s Facebook page.

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Une campagne marketing de gamification pour (ré)-activer vos audiences à la rentrée:

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