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Parashop launched a unique Sweepstakes contest on Facebook around their body care line of products with their partner Biotherm.

Main goals: 

  • For Parashop : highlight the premium quality of the products they sell, recruit new Facebook & Twitter followers and collect new subscribers for their newsletter.
  • For Biotherm : generate digital word-of-mouth on their new body care products.


  • 6000 unique players in 7 days.
  • 22% of players registered for the Parashop newsletter (optin).
See Facebook page
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