Facebook script

Parashop

Sweepstakes

Context:
Parashop launched a unique Sweepstakes contest on Facebook around their body care line of products with their partner Biotherm.

Main goals: 

  • For Parashop : highlight the premium quality of the products they sell, recruit new Facebook & Twitter followers and collect new subscribers for their newsletter.
  • For Biotherm : generate digital word-of-mouth on their new body care products.

Results:

  • 6000 unique players in 7 days.
  • 22% of players registered for the Parashop newsletter (optin).
See Facebook page