{"id":27592093,"date":"2026-05-08T10:00:00","date_gmt":"2026-05-08T09:00:00","guid":{"rendered":"https:\/\/www.socialshaker.com\/?p=27592093"},"modified":"2026-05-08T10:00:20","modified_gmt":"2026-05-08T09:00:20","slug":"game-contest-mechanics","status":"publish","type":"post","link":"https:\/\/www.socialshaker.com\/en\/blog\/2026\/05\/08\/game-contest-mechanics\/","title":{"rendered":"Game contest mechanics: how to choose the right one for your marketing campaign?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">What could be more effective for boosting marketing campaigns than organizing a contest&#8230; provided you <\/span><a href=\"https:\/\/blog.digitaleo.fr\/mecaniques-gamification\" target=\"_blank\" rel=\"noopener\">choose the right gamification mechanics<\/a><span style=\"font-weight: 400;\">. Quiz, instant win, wheel of fortune: there are many formats, but not all of them serve the same objectives. Are you looking to capture leads? Drive in-store traffic? Create virality? <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It all depends on the audience, the context, and the key event. In this article, we explain how to select the most suitable <\/span><strong>digital contest mechanics<\/strong><span style=\"font-weight: 400;\"> to boost performance.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">What are the different contest mechanics?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The strength of gamification lies in <\/span><strong>the diversity of its mechanics<\/strong><span style=\"font-weight: 400;\">. From simple quizzes to skill challenges, each format creates a different experience and sparks various emotions: curiosity, surprise, creativity, or competition. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">This wealth of options allows brands to design <\/span><strong>interactive campaigns tailored to every key event<\/strong><span style=\"font-weight: 400;\"> and audience. Here is an overview of the most popular formats. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">1. The Quiz to boost your branding<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ideal for informing and entertaining at the same time, <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/project\/quiz\/\"><span style=\"font-weight: 400;\">the quiz<\/span><\/a><span style=\"font-weight: 400;\"> showcases the brand&#8217;s universe while testing and highlighting participants&#8217; knowledge. It promotes product recall and can subtly guide users toward a targeted offer. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">2. Instant win to drive traffic<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.socialshaker.com\/project\/instant-win\/\"><span style=\"font-weight: 400;\">The Instant Win<\/span><\/a><span style=\"font-weight: 400;\"> is a luck based mechanic that appeals through its simplicity. Players find out immediately if they have won, which boosts participation. It is the ideal format for generating quick traffic and collecting a large volume of data.  <\/span><\/p>\n<p style=\"text-align: left;\"><strong>Examples of Instant Win:<\/strong> <a href=\"https:\/\/www.socialshaker.com\/en\/project\/jackpot\/\"><span style=\"font-weight: 400;\">Jackpot<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/project\/instant-scratch\/\"><span style=\"font-weight: 400;\">Scratch games<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/project\/wheel-of-fortune\/\"><span style=\"font-weight: 400;\">Wheel of Fortune<\/span><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">3. Creative contests to build a brand community<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Contests (<\/span><a href=\"https:\/\/www.socialshaker.com\/en\/project\/photo-contest\/\"><span style=\"font-weight: 400;\">photo<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/project\/video-contest\/\"><span style=\"font-weight: 400;\">video<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/project\/text-contest\/\"><span style=\"font-weight: 400;\">text<\/span><\/a><span style=\"font-weight: 400;\">) directly value the community by inviting them to produce original content. They encourage UGC (User Generated Content), a precious resource for fueling brand communication. By highlighting participants&#8217; creations, the brand reinforces the sense of belonging and transforms its most engaged customers into true ambassadors.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">4. Skill or point based games to boost loyalty<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Here, the player tries to beat their own score or that of other participants. The competitive aspect stimulates repeat play and extends the time spent with the brand. It is ideal for strengthening brand attachment and boosting loyalty.  <\/span><\/p>\n<p style=\"text-align: left;\"><strong>Examples of skill games:<\/strong> <a href=\"https:\/\/www.socialshaker.com\/en\/project\/labyrinth\/\"><span style=\"font-weight: 400;\">Maze<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/project\/secret-word\/\"><span style=\"font-weight: 400;\">Secret Word <\/span><\/a><span style=\"font-weight: 400;\">or <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/project\/puzzle\/\"><span style=\"font-weight: 400;\">Puzzle<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">How to choose your contest mechanics?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">A successful mechanic must align with the audience profile, the set marketing objectives, and the timing of the release. This trio is what guarantees the effectiveness of a campaign. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">1. According to your target audience<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Each audience reacts differently to game formats. Young adults, used to fast content consumption, may be drawn to the instant win: a simple, immediate mechanic that rewards without effort. An engaged community prefers participating in a creative contest, as they love showing their expertise or sharing their passion. Audiences looking for intellectual stimulation enjoy quizzes, which value their knowledge and offer a playful experience.   <\/span><\/p>\n<p style=\"text-align: left;\"><strong>Examples:<\/p>\n<p><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Students \u2192 an instant win with promo codes as the prize<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand fans \u2192 a photo contest to showcase their favorite product. This mechanic is particularly suited for activating the most engaged customers since it requires a responsive audience that is familiar with the brand&#8217;s universe.  <\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B target \u2192 a professional quiz to test expertise or more easily promote little known services<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">2. According to your marketing objectives<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The mechanic must support the primary objective of the campaign. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To generate traffic and leads quickly, games of chance (instant win, sweepstakes) remain the most effective. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If the objective is to strengthen brand image, a creative contest allows for the production of authentic and easily reusable content. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To showcase an offer, quizzes or point based games transform discovery into an interactive and memorable experience.<\/span><\/li>\n<\/ul>\n<p><strong>Examples:<\/p>\n<p><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.socialshaker.com\/blog\/2024\/09\/27\/8-idees-de-jeux-dinstants-gagnants-pour-capter-de-nouveaux-prospects\/\"><span style=\"font-weight: 400;\">Contact collection<\/span><\/a><span style=\"font-weight: 400;\"> \u2192 <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/20\/how-to-create-an-original-draw-contest\/\"><span style=\"font-weight: 400;\">a random draw<\/span><\/a><span style=\"font-weight: 400;\"> linked to mailing list registration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media engagement \u2192 a photo or video contest<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Product promotion \u2192 a puzzle to reveal the new range<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">3. According to the marketing highlight<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The marketing highlight must also set the tone for the mechanic. <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2025\/07\/25\/christmas-marketing-campaign\/\"><span style=\"font-weight: 400;\">At Christmas<\/span><\/a><span style=\"font-weight: 400;\">, the digital Advent calendar creates a daily appointment with consumers looking for deals to buy their gifts. During sales, an instant win type mechanic immediately draws people to the store or the e-commerce site. For a product launch, a quiz or a point based game becomes an effective way to introduce key features while entertaining the audience.   <\/span><\/p>\n<p style=\"text-align: left;\"><strong>Examples:<\/p>\n<p><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Christmas \u2192 <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/project\/advent-calendar\/\"><span style=\"font-weight: 400;\">an Advent calendar<\/span><\/a><span style=\"font-weight: 400;\"> with daily gifts<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales \u2192 an instant win with discount vouchers valid for X days<\/span><\/li>\n<li style=\"font-weight: 400; text-align: left;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch \u2192 a quiz to gradually reveal the product benefits<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Our best practices for maximizing participation and engagement in your contests<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Choosing the right contest mechanic is essential, but it is only the first step. Here are 3 best practices to transform  <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/11\/08\/gamification-marketing-why-and-how-to-get-started\/\"><span style=\"font-weight: 400;\">a marketing gamification campaign<\/span><\/a><span style=\"font-weight: 400;\"> into a genuine engagement lever. <\/span> <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">1. Create a storytelling experience around the game<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Integrating a narrative around the campaign or marketing game makes the experience both more immersive and memorable. To build this storytelling, you can: <\/p>\n<p><\/span><\/p>\n<ul style=\"text-align: left;\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Tease the launch and create suspense around the rewards.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight participants as the heroes of the story.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">Integrate the game into the brand&#8217;s universe by sharing anecdotes, behind the scenes content, or developing a mini plot around the prize.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">2. Adapt the graphics to the brand universe or the marketing highlight<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A design consistent with the brand&#8217;s visual identity or the commercial context of the campaign makes it possible to better capture and retain the audience&#8217;s attention. Colors, illustrations, and animations must reflect the brand spirit and immerse participants in its universe.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">3. Optimize your distribution strategy<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Multiplying contact points increases contest visibility and the number of entries. Teasing on social media, targeted advertising campaigns, influencer partnerships, and emailing make it possible to reach different audience segments and maximize the chances of participation.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Q&amp;A: Choosing the right contest mechanic<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">What are the most effective contest mechanics?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Effective mechanics vary according to the objective: quizzes to test knowledge, instant win to boost immediate participation, creative contests to generate UGC and strengthen the community, or games of skill or points to stimulate active engagement. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">Which marketing game mechanic should you choose to boost your engagement?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Creative contests and games of skill promote strong engagement, as they require active participation and value the participants. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">How to adapt a contest to your audience?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">It is necessary to consider the expectations, interests, and age of the participants. A young audience will appreciate interactive and visual experiences, while a professional target audience will prefer a quiz or a contest with informative value. The important thing is to offer a relevant and motivating game for each segment of your audience.   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">The right checklist for choosing your contest mechanic is therefore the following: who the game is for, what your marketing objective is, and the commercial context of the campaign. By applying our best practices, you will be able to boost the performance of your marketing games. All that is left is for you to choose from   <\/span><\/i><a href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/\"><i><span style=\"font-weight: 400;\">our interactive mechanics<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and customize them based on these 3 criteria!<\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What could be more effective for boosting marketing campaigns than organizing a contest&#8230; provided you choose the right gamification mechanics. Quiz, instant win, wheel of fortune: there are many formats, but not all of them serve the same objectives. Are you looking to capture leads? Drive in-store traffic? Create virality? It all depends on the [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":27586565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40,41],"tags":[],"dipi_cpt_category":[],"class_list":["post-27592093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-marketing","category-animation-de-temps-forts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choosing the ideal mechanic for your marketing contest<\/title>\n<meta name=\"description\" content=\"Discover the 3 criteria for choosing the right contest mechanic: the campaign target, the commercial objective, and the marketing highlight.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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