{"id":27595128,"date":"2026-07-17T10:00:00","date_gmt":"2026-07-17T09:00:00","guid":{"rendered":"https:\/\/www.socialshaker.com\/?p=27595128"},"modified":"2026-07-17T10:00:48","modified_gmt":"2026-07-17T09:00:48","slug":"instant-win-or-sweepstakes","status":"publish","type":"post","link":"https:\/\/www.socialshaker.com\/en\/blog\/2026\/07\/17\/instant-win-or-sweepstakes\/","title":{"rendered":"Instant win or sweepstakes: how to choose the most effective mechanic for your campaigns?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Instant wins<\/strong><span style=\"font-weight: 400;\"> and <\/span><strong>sweepstakes<\/strong><span style=\"font-weight: 400;\"> are among the most well known marketing game formats. At first glance, they seem similar, but a key difference sets them apart: the speed of the result announcement. <\/span><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The instant win immediately rewards the participant, <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">while the sweepstakes creates suspense and anticipation<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To <\/span><strong>choose the most suitable format for a marketing campaign<\/strong><span style=\"font-weight: 400;\">, it is therefore necessary to define the intended objective, the expectations of the audience, and the timing of the activation.<\/span> <\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In this article, we share concrete tips for selecting the most effective mechanic to maximize engagement and conversions.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Understanding the two formats: instant win vs sweepstakes<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.socialshaker.com\/blog\/2024\/09\/27\/8-idees-de-jeux-dinstants-gagnants-pour-capter-de-nouveaux-prospects\/\"><span style=\"font-weight: 400;\">Instant wins<\/span><\/a><span style=\"font-weight: 300;\"> and <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2025\/10\/17\/prize-draw-platform\/\"><span style=\"font-weight: 300;\">sweepstakes<\/span><\/a><span style=\"font-weight: 300;\"> share a common goal:<\/span> <strong>to stimulate engagement and generate interactions<\/strong><span style=\"font-weight: 300;\"> with their target audience. However, their operation and the experience they offer to participants are significantly different. <\/p>\n<p><\/span><\/p>\n<table border=\"1\" style=\"border-collapse: collapse; width: 100%; height: 72px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 25%; height: 24px;\">Format<\/td>\n<td style=\"width: 25%; height: 24px;\">Principle<\/td>\n<td style=\"width: 25%; height: 24px;\">Operation<\/td>\n<td style=\"width: 25%; height: 24px;\">Participant expectation<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 25%; height: 24px;\">Instant win<\/td>\n<td style=\"width: 25%; height: 24px;\"><span style=\"font-weight: 300;\">The participant finds out immediately if they have won<\/span><\/td>\n<td style=\"width: 25%; height: 24px;\"><span style=\"font-weight: 300;\">Fast participation + an instant result. The game is often integrated into a site or an app <\/span><\/td>\n<td style=\"width: 25%;\">\n<p><span style=\"font-weight: 300;\">Curiosity, immediate satisfaction, reinforced engagement<\/span><\/p>\n<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 25%; height: 24px;\">Sweepstakes<\/td>\n<td style=\"width: 25%; height: 24px;\"><span style=\"font-weight: 300;\">Participants compete for a prize that is often more attractive, but the result is announced later<\/span><\/td>\n<td style=\"width: 25%;\">\n<p><span style=\"font-weight: 300;\">Registration via a form, lead collection, delayed result on a specific date<\/span><\/p>\n<\/td>\n<td style=\"width: 25%;\">\n<p><span style=\"font-weight: 300;\">Suspense, anticipation, long term loyalty<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\"> <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">The advantages and limits of each gamification mechanic<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 300;\">Each game format has <\/span><strong>its strengths and limitations<\/strong><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Let&#8217;s take Instant Wins: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advantages:<\/span><span style=\"font-weight: 300;\"> they generate strong immediate engagement and high participation rates. Instant gratification creates a link with the brand and promotes positive recall of its message. It is therefore the ideal format for energizing a one off campaign (for a key moment for example) or boosting mailing list registrations  <\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Limitations: the surprise effect is momentary, which makes it more difficult to maintain attention over the long term. <\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Regarding sweepstakes:<\/p>\n<p><\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advantages:<\/span><span style=\"font-weight: 300;\"> they create suspense and extend the relationship with the brand. Sweepstakes therefore promote loyalty and anticipation, especially when an attractive prize is at stake. It is an excellent mechanic for collecting qualified leads and preparing CRM follow ups.  <\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\">Limitations: the engagement generated is less immediate, as participants must wait to find out the result, which increases the risk of loss of interest if the delay is too long or the post campaign follow up is insufficient.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Instant win vs sweepstakes: Which format to choose according to your marketing objective<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">The <\/span><strong>choice between instant win and sweepstakes<\/strong> <span style=\"font-weight: 300;\">depends on the main objective of the marketing campaign: creating immediate excitement or maintaining <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/05\/24\/4-ideas-for-marketing-competitions-to-improve-customer-relations\/\"><span style=\"font-weight: 300;\">a long lasting relationship with the audience<\/span><\/a><span style=\"font-weight: 300;\">. <\/span> <\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">Depending<\/span> <strong>on the strategic stakes of the brand<\/strong><span style=\"font-weight: 300;\">, each format will find its utility.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">1. To generate leads<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>The instant win<\/strong><span style=\"font-weight: 300;\"> stimulates immediate action: the participant finds out the result right away and potentially receives a promo code or a registration voucher. This format promotes fast and massive sign ups to a mailing list, ideal for quickly enriching a qualified prospect base. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">2. To collect customer data and enrich your CRM<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>The sweepstakes<\/strong><span style=\"font-weight: 300;\"> encourages providing accurate information in exchange for a chance <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/04\/26\/what-prizes-for-marketing-competitions-our-tips\/\"><span style=\"font-weight: 300;\">to win an attractive prize<\/span><\/a><span style=\"font-weight: 300;\">. The suspense and anticipation generate a more thoughtful engagement, allowing for the collection of reliable and structured data to segment your audience and personalize future CRM activations.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialshaker.com\/wp-content\/uploads\/2026\/03\/instant-gagnant-nomad-car.webp&#8221; alt=&#8221;instant-win-nomad-car&#8221; title_text=&#8221;instant-win-nomad-car&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">3. To increase traffic to your e-commerce site<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>Sweepstakes<\/strong><span style=\"font-weight: 300;\"> work well for attracting visitors on a recurring basis. Participants return to check results, visit product pages, and interact with content, which fuels regular and qualified traffic to the brand\u2019s online store (or its app). <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">4. To boost your conversions<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>The instant win<\/strong><span style=\"font-weight: 300;\"> transforms a playful experience into an immediate purchase opportunity. The coupons or vouchers distributed to participants (especially in the case of a  <\/span><strong> 100% winning instant win<\/strong><span style=\"font-weight: 300;\">) encourage completing the transaction, maximizing the conversion rate while the lead is hot.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialshaker.com\/wp-content\/uploads\/2026\/03\/instant-gagnant-biscuiterie-jeannette-1850.webp&#8221; alt=&#8221;instant-win-biscuiterie-jeannette-1850&#8243; title_text=&#8221;instant-win-biscuiterie-jeannette-1850&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">5. To boost your conversions<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><strong>The sweepstakes<\/strong> <span style=\"font-weight: 300;\">creates a long term relationship between the participant and the brand. By announcing the winners later and offering multiple drawing sessions, it multiplies touchpoints and strengthens customer attachment and loyalty.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">How to successfully execute your campaign, regardless of the chosen format<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.socialshaker.com\/blog\/2024\/01\/12\/pourquoi-organiser-des-jeux-concours-instants-gagnants\/\"><span style=\"font-weight: 300;\">The success of a contest<\/span><\/a><span style=\"font-weight: 300;\">, whether it is an instant win or a sweepstakes, <\/span><strong>relies on a well thought out execution.<\/strong><span style=\"font-weight: 300;\"> Every detail counts to maximize the impact of the marketing campaign.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">1. Take care of the user experience<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">The <\/span><strong>interface must be simple and intuitive<\/strong><span style=\"font-weight: 300;\">, accessible from all devices (both mobile and desktop). A clear journey without friction (especially when filling out the data collection form) encourages participation and limits the abandonment rate. Another important point: the rules must be understandable in a matter of seconds.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">2. Choose your prizes wisely<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">Marketing oriented rewards reinforce the effectiveness of the campaign: the brand\u2019s flagship products, vouchers, or exclusive experiences. These prizes spark user interest and motivate engagement. <\/span><\/p>\n<p style=\"text-align: left;\"><strong>The advice to remember:<\/strong><span style=\"font-weight: 300;\"> adapt the prize to the audience to increase participation and the impact on business objectives.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">3. Optimize distribution<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">The challenge here is <\/span><strong>to multiply touchpoints<\/strong><span style=\"font-weight: 300;\"> to reach your audience wherever they are: <\/span> <\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">newsletters to reactivate loyal customers <\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">social media to reach new leads<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">pop ups on the site and push notifications to convert visitors<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">Next:<br \/><\/span> <\/p>\n<ul>\n<li style=\"font-weight: 300; text-align: left;\" aria-level=\"1\"><b>For the instant win<\/b><span style=\"font-weight: 300;\">: favor spontaneous interaction moments to maximize surprise and engagement.<\/span> <\/li>\n<li style=\"font-weight: 300; text-align: left;\" aria-level=\"1\"><b>For the sweepstakes:<\/b><span style=\"font-weight: 300;\"> regularly remind people of the deadline and the announcement of winners to maintain suspense and keep the link with participants.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left;\">4. Integrate the game into the CRM<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">Each interaction must <\/span><strong>enrich the database<\/strong>.<span style=\"font-weight: 300;\"> Collecting opt ins, qualifying participants, and segmenting according to preferences allows for the relationship to be extended after the game. The information gathered then fuels targeted and personalized campaigns,  <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2025\/02\/21\/how-to-build-customer-loyalty-7-simple-and-original-tips-and-ideas\/\"><span style=\"font-weight: 300;\">optimizing loyalty<\/span><\/a><span style=\"font-weight: 300;\"> and ROI. <\/span> <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left;\">Final word<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 300;\">Well executed, a gamified campaign becomes <\/span><strong>a powerful lever to generate leads<\/strong><b>,<\/b><span style=\"font-weight: 300;\"> boost conversions and strengthen customer engagement, regardless of the chosen mechanics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if<\/span><strong> you are hesitating between an instant win and a sweepstakes<\/strong><span style=\"font-weight: 400;\">here is a checklist to help you choose:<\/p>\n<p><\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">What is the main objective of the campaign: immediate activation (IW) or long term relationship (sweepstakes)?<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">What is your priority: generating registrations and traffic quickly (IW) or enriching the CRM and segmenting your contacts for the long term (sweepstakes)?<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">What type of reward will reinforce the expected result and the engagement of your audience?<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 300;\">To easily design and deploy your campaigns, explore <\/span><\/i><a href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/\"><i><span style=\"font-weight: 300;\">the <\/span><\/i><i><span style=\"font-weight: 400;\">Socialshaker catalog<\/span><\/i><\/a><i><span style=\"font-weight: 300;\"> and discover the gamified mechanics that will transform your contests into real performance levers.<\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instant wins and sweepstakes are among the most well known marketing game formats. At first glance, they seem similar, but a key difference sets them apart: the speed of the result announcement. The instant win immediately rewards the participant, while the sweepstakes creates suspense and anticipation To choose the most suitable format for a marketing [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":27590821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[35],"tags":[],"dipi_cpt_category":[],"class_list":["post-27595128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jeux-concours-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instant win contest or sweepstakes: which format to choose<\/title>\n<meta name=\"description\" content=\"Checklist and practical advice for choosing between an instant win and a sweepstakes before launching a gamified marketing 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