[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Christmas is a strategic period for brands, as it accounts for a significant share of their revenue. It offers a great opportunity to inspire prospects and customers by sharing relevant gift ideas they will want to give to their loved ones or treat themselves to. <\/span><\/p>\n Because competition is especially fierce during the holiday season, planning your <\/span>Christmas marketing campaign in advance is essential<\/b>. Some companies start weeks in advance, <\/span>gathering leads<\/span><\/a><\/span> and customer data during key marketing moments leading up to Christmas, such as Black Friday or Halloween.<\/span> <\/p>\n Yet the challenge also lies in standing out to<\/span> capture the attention of consumers<\/b> who are heavily solicited during this period. On any given day, they can be exposed to <\/span>nearly 1,200 advertisements<\/span><\/span><\/a>. To stand out, brands can rely on creative formats, often called scroll stoppers because they encourage users to stop scrolling. <\/span><\/p>\n In this article, we will look at the <\/span>best ideas for Christmas contests.<\/b> These playful activations are ideal for engaging your audience, multiplying touchpoints throughout the holiday season, and driving more sales.<\/span> <\/p>\n Here are <\/span>5 Christmas marketing game ideas, <\/b>along with inspiring examples and best practices to make your campaign a success.<\/span> <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”||50px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The Advent calendar<\/span><\/a><\/span> is <\/span>a great classic for engaging your audience<\/b> during the holiday season. This interactive format creates a daily touchpoint for your prospects and customers. Every day, they can open a new window to discover a new Christmas contest, a surprise gift, exclusive content, and more. <\/span><\/p>\n For companies,<\/span> this activation can serve several purposes: <\/b> <\/p>\n Evoluderm<\/span><\/span><\/a>, for example, chose the Advent calendar to <\/span>drive more traffic to its online store.<\/b> With each window, participants could unlock a mini game and try to win a product directly available on the brand’s website.<\/span> <\/p>\n Monnaie de Paris<\/span><\/a> launched its own Advent calendar to engage its audience<\/b> through each window, generating more than 37,000 participants. <\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/07\/calendrier-de-l-avent.webp” alt=”christmas advent calendar contest [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Brands can also engage their community and<\/span> boost conversion rates by running a Christmas <\/b>photo contest<\/a><\/span>. The concept is simple: audiences are invited to create and share original photos centered around the brand’s world. For example, they can photograph their best Christmas outfit or their festive tree decorations. <\/span><\/p>\n Then, the best photos will be<\/span> selected for a random draw<\/b> or directly rewarded with <\/span>an attractive prize<\/span><\/a><\/span>, such as a surprise gift bag or a voucher to use on the brand’s website or in-store. <\/span> <\/p>\n The goal for the brand is to <\/span>engage customers and reward them <\/b>with exclusive prizes, which can also trigger purchases through discount coupons, for example.<\/span> <\/p>\n Photo contests<\/span><\/a><\/span> are also an <\/span>ideal way to generate user generated content, <\/b> which is content created and shared directly by customers. Users especially value this type of content, viewing it as more authentic than brand messaging. It serves as an extremely powerful marketing tool to boost brand awareness and drive new conversions. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||49px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The Christmas season is all about sharing and generosity. Brands can play Santa Claus by giving their audience the opportunity to <\/span>take part in a Christmas contest where everyone wins. <\/b><\/p>\n For example, this could be a <\/span>Wheel of fortune<\/a><\/span>. To maximize its impact, the brand can<\/span> share it across all its channels,<\/b> including ad campaigns, social media, website, and mobile app. Participants are guaranteed to win <\/span>a prize, which has a direct positive impact on the campaign’s engagement rate. <\/span><\/p>\n As a reward, the brand can<\/span> offer discount vouchers or shopping coupons<\/b>. Depending on its commercial goals, the brand can set strategic conditions of use. For example, in <\/span>a drive to store campaign<\/span><\/a><\/span> designed to increase foot traffic to physical stores, coupons can be redeemable exclusively in store.<\/span> <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/07\/roue-de-la-chance.webp” alt=”christmas wheel of fortune contest” title_text=”wheel-of-fortune” align=”center” _builder_version=”4.26.0″ _module_preset=”default” width=”74%” custom_margin=”||40px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Christmas marketing campaigns can also be an opportunity for brands to strengthen their brand identity and increase brand awareness among a broad audience. To <\/span>introduce their brand world and products,<\/b> they can share <\/span>an interactive Quiz<\/a>, for instance. This playful format is particularly effective for engaging an affinity audience. By asking targeted questions, the company can help them become more familiar with its history, values, and products. <\/span><\/p>\n Once <\/span>the Quiz<\/span><\/a> is complete, participants can, for example, enter a prize draw to<\/span> win one of the products featured<\/b> during the experience. To boost reach on social media, the company can also let users share their score on their own profiles. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Running a Christmas contest can also aim to reward your most loyal customers. Brands can <\/span>opt for a post-purchase marketing game<\/b> or an exclusive activation for loyalty program members.<\/span> <\/p>\n A Gifts Rain<\/span><\/a><\/span>, for example, is <\/span>an ideal activation to <\/b>boost customer retention<\/b><\/a><\/span>.<\/b> Players will be invited to catch falling items related to the brand’s universe to win prizes. With customer retention in mind, this game can be introduced at the end of the checkout process once an order is confirmed, or through a targeted email campaign for loyalty card members. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n1. An Advent calendar to engage your audience<\/h2>\n
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\n” title_text=”advent-calendar” align=”center” _builder_version=”4.26.0″ _module_preset=”default” width=”71%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n2. A photo contest to generate UGC<\/h2>\n
3. A 100% winning scratch card game<\/h2>\n
4. An interactive quiz to boost brand awareness<\/h2>\n
5. A Gifts Rain to hand out prizes<\/h2>\n