[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Choosing giveaway software for your company<\/strong> is a more strategic decision than it seems. Indeed, giveaways are no longer just one off events. They are an ongoing driver of brand awareness, customer acquisition, and loyalty that marketing teams activate around key calendar moments.<\/p>\n The right tool changes everything. It lets you launch a campaign in hours rather than weeks. It collects usable contacts and tracks the return on each initiative. Conversely, an ill suited tool consumes engineering time and generates unusable data.<\/p>\n This article reviews the essential criteria for choosing your giveaway software. It then shows how Socialshaker meets these requirements and illustrates everything with concrete business use cases.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n First criterion: who will create the games? In most companies, it is the marketing or communications team, not a developer. As a result, the software must allow you to create, customize, and publish a game without writing a single line of code.<\/p>\n Also check production speed. For example, ready made templates for key seasonal highlights (sales, Mother’s Day, back to school, Christmas) save days. Finally, test the tool on an actual campaign before signing. A demo cannot replace a live operation.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Each marketing objective calls for a different format. A comprehensive giveaway software offers, at the very least:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Thus, the broader the catalog, the more you can vary your campaigns without tiring your audience.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n First, the game must reflect your brand: logo, colors, visuals, copy. It must also display properly on mobile devices, where most participants are.<\/p>\n Next, check the distribution channels. A single game must be able to live on your website, across your social media channels, via email, and in store using a QR code or interactive kiosk. As a result: one single campaign, one unified participant database.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n A giveaway collects personal data. The software must therefore provide a separate opt in checkbox, double opt in by email, and official game rules. It must also handle entry limits, a CAPTCHA, and clean data export to your CRM.<\/p>\n Your responsibility remains defining a purpose and a retention period. The CNIL explains how to collect valid consent<\/a> and how to establish data retention periods<\/a>. Thus, a good software solution helps you adhere to these rules without having to rethink them for every campaign.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Socialshaker is a self service marketing game platform. It lets you build a game campaign in just a few clicks, with no technical skills needed. According to its website, more than 300 brands have already used it across various industries: retail, ecommerce, media, insurance, tourism, and food service.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The catalog features more than 30 mechanics divided into three categories: instant wins, sweepstakes, and community games. Every game can be customized to match your brand identity. In addition, templates are ready for major seasonal events. You can therefore set up a seasonal campaign using a predesigned foundation. Explore Socialshaker’s catalog of mechanics<\/a> to find the right format for every objective.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The form is customized field by field. This allows you to collect first-party data<\/strong> (contact details, participation records) and zero-party data<\/strong>. The latter consists of information your customers share voluntarily: preferences, intentions, and buying habits. A quiz or personality test is ideal for this purpose.<\/p>\n Then, this data can be retrieved via export or sent directly to your CRM using the connector, available for a setup fee. In addition, the integrated email module handles double opt in and participant follow ups. The Socialshaker Solution<\/a> page details all of these features.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Source: socialshaker.com, accessed 10\/27\/2026.<\/em><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n A generic tool is sufficient for an internal survey. However, as soon as the goal is commercial, dedicated software makes all the difference in participation rates, data quality, and time spent.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Here is how companies concretely use giveaway software. The named examples are among Socialshaker’s public references.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n A retail chain launches a wheel of fortune for Mother’s Day. Each participant fills out a short form, tries their luck, and discovers their prize immediately. Then, non winners receive a promo code via email. Expected result: an opt in contact database and increased store footfall driven by the code. This model can therefore be replicated for every major seasonal event.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Chronopost, cited among Socialshaker’s client references, describes the platform as an easy tool to engage its community on social media. The principle: a game hosted on a dedicated landing page and promoted through social posts. The form collects entries in full compliance with GDPR. Finally, winners are announced across the same channels to sustain ongoing engagement.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n An online retailer offers a personality test: “Which style suits you best?”. Each answer enriches the participant’s profile. At the end, the result redirects to a curated product selection. In this way, the game qualifies the audience and drives conversion at the same time.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n A digital Advent calendar unlocks a new door and mini game every day. For 25 days, customers return, participate, and share. As a result, this format turns a year end campaign into a daily habit. It can also be adapted into a summer calendar or back to school calendar.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n iGraal, another public client reference of Socialshaker, praises the dedicated support service. For a strategic campaign, the turnkey package handles strategic recommendations, design, and setup. Meanwhile, your teams retain full control over real time performance tracking.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Frequently asked questions about giveaway software<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n What is the best giveaway software for a business?<\/strong><\/p>\n There is no single answer: the right software is the one that matches your team and your goals. Compare no code ease of use, the variety of mechanics, omnichannel distribution, GDPR compliance, and budget transparency. Then test it on a real campaign.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\nKey criteria for choosing your giveaway software<\/h2>\n
Ease of use, no code required<\/h3>\n
Variety of game mechanics<\/h3>\n
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Visual customization and omnichannel integration<\/h3>\n
GDPR compliance and data security<\/h3>\n
Why Socialshaker meets enterprise needs<\/h2>\n
More than 30 interactive and seasonal mechanics<\/h3>\n
Controlled first-party and zero-party data collection<\/h3>\n
Support tailored to every business<\/h3>\n
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\n \nFeature<\/th>\n Generic form tool<\/th>\n Dedicated giveaway software (Socialshaker)<\/th>\n<\/tr>\n<\/thead>\n \n Engaging and visual mechanics<\/td>\n Surveys and forms, sometimes a manual prize draw<\/td>\n More than 30 customizable mechanics: wheel of fortune, scratch cards, quizzes, calendars, photo contests<\/td>\n<\/tr>\n \n User experience<\/td>\n Classic form<\/td>\n Responsive, mobile first game deployed across all channels<\/td>\n<\/tr>\n \n GDPR and lead qualification<\/td>\n Requires manual setup: consent, official rules, entry limits<\/td>\n Integrated opt-in, double opt-in, official game rules, CAPTCHA and CRM export<\/td>\n<\/tr>\n \n Prizes and winners<\/td>\n Manual management<\/td>\n Instant wins configurable by day and by time slot, integrated sweepstakes<\/td>\n<\/tr>\n \n Support and onboarding<\/td>\n Online documentation<\/td>\n Support chat in French, turnkey solution<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n Business use cases: lead acquisition and customer retention<\/h2>\n
Acquiring qualified leads with an instant win game<\/h3>\n
Engaging a community on social media<\/h3>\n
Qualifying your audience with a quiz<\/h3>\n
Building customer loyalty with a recurring event<\/h3>\n
Supporting a large scale campaign<\/h3>\n