{"id":42264,"date":"2016-12-08T16:33:52","date_gmt":"2016-12-08T15:33:52","guid":{"rendered":"https:\/\/www.socialshaker.com\/blog\/2016\/12\/08\/how-to-leverage-christmas-campaigns-into-the-new-year\/"},"modified":"2026-04-14T14:39:17","modified_gmt":"2026-04-14T13:39:17","slug":"how-to-leverage-christmas-campaigns-into-the-new-year","status":"publish","type":"post","link":"https:\/\/www.socialshaker.com\/en\/blog\/2016\/12\/08\/how-to-leverage-christmas-campaigns-into-the-new-year\/","title":{"rendered":"How to leverage Christmas campaigns into the New Year"},"content":{"rendered":"<p><strong>Many<\/strong> of you in the Socialshaker community have launched campaigns during the <strong>Christmas period<\/strong> and we are pleased with your <strong>success<\/strong> But keep in mind, the <strong>new year<\/strong> is <strong>right around the corner<\/strong>! We strongly recommend <strong>leveraging the holiday season<\/strong> and engaging your <strong>community<\/strong> with their <strong>New Year\u2019s resolutions<\/strong>.<\/p>\n<p>So, let\u2019s take a look at <strong>how<\/strong> this can be done. Because you\u2019ve <strong>extended your fan base<\/strong> this holiday season, this is a good moment to firmly establish the <strong>loyalty of these new recruits<\/strong> with some branding Creating a <strong>dialogue with followers <\/strong> on various channels can further showcase your <strong>identity<\/strong> and <strong>unique message<\/strong>. There are <strong> two benefits<\/strong> in investing in this <strong>relationship<\/strong> you will better know your target in order to better <strong>tailor your message<\/strong> as well as <strong>increase demand<\/strong> for products after the holidays Your community, will in turn learn more about you and have increased <strong>confidence<\/strong> in future purchases.<\/p>\n<p><span style=\"color: #f58858;\"><strong>Here are some <span style=\"color: #f58858;\"><a style=\"color: #f58858;\" href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\">games<\/a><\/span> you can launch:<\/strong><\/span><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.socialshaker.com\/campagnes-marketing\/bonto\/\" target=\"_blank\" rel=\"noopener\">New Year\u2019s Bonto<\/a><\/strong>: <em>Try your luck and win a magical New Year\u2019s Eve experience!<\/em> Give your community a pleasant surprise and stretch out the holiday cheer.<\/li>\n<li><strong><a href=\"https:\/\/www.socialshaker.com\/campagnes-marketing\/open-quizz\/\" target=\"_blank\" rel=\"noopener\">Open Quiz<\/a><\/strong>: <em>What are your New Year\u2019s resolutions?<\/em> Reconnect with our community after Christmas by organizing a survey on their resolutions. You can offer prizes to players who contribute. The resulting qualified content can be used to solicit comments on your Facebook page from fans anonymously.<\/li>\n<li><strong><a href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/psychoquizz\/\" target=\"_blank\" rel=\"noopener\">Personality Test<\/a><\/strong>: <em>What type of reveler are you?<\/em> (Possible profiles: \u201cSomeone who wants to make a fresh start\u201d, \u201cSomeone who doesn\u2019t want 2016 to end\u201d, \u201cSomeone who looks for any excuse to party\u201d, etc.)<\/li>\n<li><a href=\"https:\/\/www.socialshaker.com\/campagnes-marketing\/fans-choice-photo\/\" target=\"_blank\" rel=\"noopener\"><strong>Fan Photo Choice<\/strong><\/a>: <em>Vote for your favorite resolution<\/em>. Allow your fans to choose among pics that portray \u201cGetting in shape\u201d, \u201cStopping drinking\u201d, \u201cGoing on a diet\u201d, \u201cSaving money\u201d, etc.<\/li>\n<\/ul>\n<p><strong><span style=\"color: #f58858;\">Other tips:<\/span><\/strong><\/p>\n<ul>\n<li>Take advantage of the <strong>opt-in<\/strong> data from your Christmas campaign and target messages through <strong>email<\/strong>. Choose the right <strong>social networks<\/strong> to tell stories around the incoming year and share positive messages around people\u2019s resolutions.<\/li>\n<li><strong>Shake up<\/strong> your Facebook page activities. Don\u2019t hesitate to diverge from your usual posts by launching new, <strong>original<\/strong> <a href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/\"><strong>games<\/strong><\/a>.<\/li>\n<\/ul>\n<p>Would you like help brainstorming on even more ideas? Connect with us in the Live Chat bubble at the bottom right of the page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many of you in the Socialshaker community have launched campaigns during the Christmas period and we are pleased with your success But keep in mind, the new year is right around the corner! We strongly recommend leveraging the holiday season and engaging your community with their New Year\u2019s resolutions. So, let\u2019s take a look at [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":38767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[183,182],"tags":[],"dipi_cpt_category":[],"class_list":["post-42264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-engagement","category-marketing-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to leverage Christmas campaigns into the New Year<\/title>\n<meta name=\"description\" content=\"Many of you in the Socialshaker community have launched campaigns during the Christmas period and we are pleased with your success But keep in mind, the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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