{"id":42605,"date":"2023-08-24T17:22:23","date_gmt":"2023-08-24T16:22:23","guid":{"rendered":"https:\/\/www.socialshaker.com\/blog\/2023\/08\/24\/create-marketing-games-during-sports-events\/"},"modified":"2025-12-30T16:12:19","modified_gmt":"2025-12-30T15:12:19","slug":"create-marketing-games-during-sports-events","status":"publish","type":"post","link":"https:\/\/www.socialshaker.com\/en\/blog\/2023\/08\/24\/create-marketing-games-during-sports-events\/","title":{"rendered":"Create marketing games during sports events"},"content":{"rendered":"\n<p><\/p>\n\n<p>Les <strong>temps forts sportifs<\/strong> sont divertissants et passionnent les foules et qui sont suivis par des millions de Fran\u00e7ais. Ces \u00e9v\u00e9nements constituent de v\u00e9ritables opportunit\u00e9s pour votre marque et l\u2019engagement de vos audiences autour du sport. Il est dans votre avantage de vous positionner sur l\u2019un des prochains temps forts sportifs de l\u2019\u00e9t\u00e9.<\/p>\n\n<p>Pour vous aider dans votre d\u00e9marche, plusieurs <a style=\"text-decoration:underline\" href=\"https:\/\/www.socialshaker.com\/campagnes-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>m\u00e9caniques de jeux<\/strong><\/a> issues de notre catalogue s\u2019adaptent parfaitement \u00e0 ce genre d\u2019\u00e9v\u00e9nement.<\/p>\n\n<p>By skilfully deploying this type of solution, you&#8217;ll be able to achieve a variety of strategic objectives, such as :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Drive traffic to your website,<\/li>\n\n\n\n<li>Collect qualified data on sports enthusiasts,<\/li>\n\n\n\n<li>Provide entertainment for your audience,<\/li>\n\n\n\n<li>Drive sales through games with an obligation to buy,<\/li>\n\n\n\n<li>Build customer loyalty. <\/li>\n<\/ul>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img data-dominant-color=\"d1ad11\" data-has-transparency=\"false\" style=\"--dominant-color: #d1ad11;\" decoding=\"async\" width=\"416\" height=\"419\" sizes=\"\" src=\"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2023\/08\/sport-sosh.webp\" alt=\"sporting events game\" class=\"wp-image-33566 not-transparent\" \/><\/figure>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 style=\"font-size:2em;font-weight:100\">1. Games for sports highlights<\/h2>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 style=\"font-size:1.15em;font-weight: 500\"> Chronoquiz<\/h3>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Lancez un concours ludique propre \u00e0 votre activit\u00e9 avec un questionnaire \u00e0 choix multiple \u00e0 l\u2019image des diff\u00e9rentes comp\u00e9titions. En effet, c\u2019est le moment d&#8217;<strong>engager votre audience<\/strong> ou de pr\u00e9senter un produit. Avec le <a style=\"text-decoration:underline\" href=\"https:\/\/www.socialshaker.com\/campagnes-marketing\/chronoquiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chronoquiz<\/a>, \u00e9valuez le niveau de connaissance produits de votre audience \u00e0 travers une s\u00e9rie de questions. Pour rester dans l\u2019univers du sport, n\u2019h\u00e9sitez pas \u00e0 d\u00e9corer vos produits aux couleurs de l\u2019\u00e9quipe ou du sport de votre choix.<\/p>\n\n<p>Diffusez votre op\u00e9ration sur vos r\u00e9seaux sociaux. Mais \u00e9galement dans des newsletters en ajoutant une banni\u00e8re sur les pages de votre site qui renvoie vers le jeu.<\/p>\n\n<p>Les participants qui obtiendront le meilleur score gagneront deux places de match pour profiter de ces moments inoubliables. Pour faire de votre campagne un \u00e9v\u00e9nement exclusif, r\u00e9servez l\u2019acc\u00e8s \u00e0 un nombre limit\u00e9 de joueurs avec la fonctionnalit\u00e9 \u00ab Limitation \u00bb.<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 style=\"font-size:1.15em;font-weight: 500\"> Timeline Contest<\/h3>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Liven up your community<\/strong> by launching simple daily challenges with a <a style=\"text-decoration:underline\" href=\"https:\/\/www.socialshaker.com\/blog\/2017\/08\/29\/module-timeline-contest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Timeline Contest<\/a>. <\/p>\n\n<p>The principle: invite your community to make their prediction of the winning athlete on Facebook, commenting on your publication. Who&#8217;s got it right? At the end of each competition, a winner will be drawn at random from the comments containing the name of the match winner.<\/p>\n\n<p>Practical tip: Via our <strong>prize draw module<\/strong>, select your winners by choosing the method of your choice: comments and \u201clikes\u201d, key words, reactions, etc.<\/p>\n\n<p>Now you know how to increase activity on your page and engage your Facebook community with fast, effective animation!<\/p>\n\n<p><\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 style=\"font-size:1.15em;font-weight: 500\"> Le Pronostic: the classic of sports highlights<\/h3>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>With these high points in mind, think of ways to <strong>boost your visibility<\/strong>. For example, invite your community to take part in the <a style=\"text-decoration:underline\" href=\"https:\/\/www.socialshaker.com\/campagnes-marketing\/pronostic\/\">Prognostic<\/a> game. They&#8217;ll have to guess the match results before each tournament. From the application, your participants will have two prediction options for each match: the exact score or the match winner.<\/p>\n\n<p>Et si vous activiez le c\u00f4t\u00e9 viral de l\u2019op\u00e9ration en permettant aux joueurs de d\u00e9fier leurs amis gr\u00e2ce au partage du jeu ? Sachez qu\u2019il existe plus de vingt possibilit\u00e9s de partage pour gagner en notori\u00e9t\u00e9.<\/p>\n\n<p>En fin de comp\u00e9tition, un tirage au sort est pr\u00e9vu dans le but de r\u00e9compenser les pronostiqueurs, selon le nombre de points cumul\u00e9s. Une dotation est d\u2019ailleurs la bienvenue pour des fans toujours plus attir\u00e9s par des cadeaux surprises.<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 style=\"font-size:1.15em;font-weight: 500\"> Instant Win Calendar<\/h3>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Profitez de la m\u00e9canique <a style=\"text-decoration:underline\" href=\"https:\/\/www.socialshaker.com\/campagnes-marketing\/instant-gagnant-calendrier-facebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instant Win Calendar<\/a> pour cr\u00e9er une <strong>animation marketing<\/strong> pendant toute la dur\u00e9e de la comp\u00e9tition. Revisitez l\u2019une des m\u00e9caniques les plus populaires de notre catalogue au th\u00e8me d\u2019un \u00e9v\u00e9nement sportif. Chaque jour de comp\u00e9tition invitez vos audiences \u00e0 s\u2019enregistrer et gratter un Ticket Gagnant. Ce dispositif est efficace pour <strong>d\u00e9clencher la conversion <\/strong>de vos clients gr\u00e2ce aux remises sp\u00e9ciales sur vos produits, biens ou service.<\/p>\n\n<p>Tip: To make sure you&#8217;re all the lucky ones, offer losers goodies bearing your company&#8217;s logo. <\/p>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 style=\"font-size:2em;font-weight:100\">2. Our practical tips for successful campaigns <\/h2>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong><a style=\"text-decoration:underline\" href=\"https:\/\/www.socialshaker.com\/blog\/2023\/07\/21\/maitriser-art-du-teasing-pour-le-community-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le teasing du jeu<\/a><\/strong> : \u00e9veillez la curiosit\u00e9 de votre audience avec des contenus attrayants que vous communiquerez en teasing sur vos canaux (votre blog, vos newsletters, du sponsoring, etc.).<\/p>\n\n<p>Autre astuce teasing : vous pouvez activer votre campagne en avance et utiliser l\u2019\u00e9tape \u00ab campagne non d\u00e9marr\u00e9e \u00bb comme une page d\u2019atterrissage pour la promotion.<\/p>\n\n<p><strong>Marketing partnerships<\/strong>: in this dynamic of festive events, are you looking to recruit new customers and develop your reputation? Set up a cross-promotional operation with one or more partners whose positioning and target are in line with your own.<\/p>\n\n<p>Comment faire ? Depuis le back office de votre jeu, vous avez la possibilit\u00e9 de g\u00e9n\u00e9rer le lien microsite ou le code Iframe de votre m\u00e9canique. Ainsi, vos partenaires pourront int\u00e9grer le jeu dans leurs sites web ou relayer l\u2019op\u00e9ration dans une newsletter par le biais de l\u2019url microsite.<\/p>\n\n<p>As you can see, the more partners you have, the bigger the audience for your game. <strong>Take advantage<\/strong> of this opportunity to generate leads and enrich your database! <\/p>\n\n<p>Mobile optimization: remember that the smartphone is the medium most used by Internet users, so think \u201cmobile first\u201d. So take the time to optimize your design to better engage players in real time.<\/p>\n\n<p><strong>Le Drive to Store<\/strong> : proposez un jeu concours pour offrir des r\u00e9ductions ou r\u00e9compenses \u00e0 utiliser en point de vente. Ce type d\u2019op\u00e9ration vous permet de drainer la fr\u00e9quentation en point de vente et valoriser vos biens ou services li\u00e9s au sport.<\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 style=\"font-size:1.15em;font-weight: 500\"> Set up a campaign for sports highlights on Socialshaker<\/h3>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Piloter la performance de vos actions :<\/strong> gr\u00e2ce au module \u201cAnalytics\u201d vous obtiendrez des informations concernant le trafic de votre jeu ainsi que les pages vues.\u00a0En surveillant ces indicateurs, vous pourrez \u00e9valuer la performance des actions et relancer votre plan de communication si vous constatez des baisses significatives.<\/p>\n\n<p><strong>L\u00e9galisation en place et r\u00e8glement du concours :<\/strong> nous pr\u00e9conisons d\u2019\u00e9viter toute association avec les \u00e9v\u00e9nements sportifs sur vos campagnes. Pour b\u00e9n\u00e9ficier d\u2019une valeur l\u00e9gale incontestable, nous recommandons une v\u00e9rification du r\u00e8glement aupr\u00e8s d\u2019un repr\u00e9sentant de la loi. Pour plus de s\u00e9curit\u00e9, Socialshaker permet de r\u00e9aliser votre d\u00e9p\u00f4t de mani\u00e8re automatis\u00e9e aupr\u00e8s d\u2019un huissier partenaire.<\/p>\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><br \/><br \/><em><strong>Need more information or advice?<\/strong> Don&#8217;t hesitate to contact us via the Live Chat link at the bottom right of your screen!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les temps forts sportifs sont divertissants et passionnent les foules et qui sont suivis par des millions de Fran\u00e7ais. Ces \u00e9v\u00e9nements constituent de v\u00e9ritables opportunit\u00e9s pour votre marque et l\u2019engagement de vos audiences autour du sport. Il est dans votre avantage de vous positionner sur l\u2019un des prochains temps forts sportifs de l\u2019\u00e9t\u00e9. Pour vous [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":40985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40,45],"tags":[],"dipi_cpt_category":[],"class_list":["post-42605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-marketing","category-animation-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create marketing games during sports events<\/title>\n<meta name=\"description\" content=\"Focus your marketing strategy on original competitions to reach your objectives during sports highlights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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