[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
To maximise their sales at Christmas, brands need to succeed<\/span> in capturing and above all holding the attention of consumers. <\/b>Gamification<\/a>, incorporating playable elements into sales activities, is already an excellent way of engagin your audience (through interactive mechansms and the promise of a reward).<\/span> <\/p>\n But what’s better than an Advent Calendar<\/a><\/span> to <\/span>give your prospects and customers a daily appointment<\/b> during december? This format allows you to share a new marketing game every day, giving your community the chance to discover your products and try to win attractive prizes. <\/span><\/p>\n In this comprehensive guide, we explain why and <\/span>how to create an online Advent Calendar.<\/b> What are the marketing objectives you can achieve with this animation and how can you offer a unique branded experience to boost your Christmas campaign? Find out in this article. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||38px|||” global_colors_info=”{}”]<\/p>\n The Advent Calendar is an integral part of Christmas folklore<\/b> Before we went digital, we used to treat ourselves to physical versions that usually contained a new chocolate behind each box. <\/span><\/p>\n From now on, Advent Calendars can be shared online. While the format has changed, the principle remains the same. Participants fill in a personalised form, <\/span>click on the box of the day (from 1 to 25 December).<\/b> They unlock a new mini-game and find out immediately whether they’ve won or lost. <\/span><\/p>\n The brand chooses the animation it wants to share <\/b>behind each box and the surprise it has in store for all participants (or just the winners). This could be a promotion, a product sample, a unique code, loyalty points, exclusive content, etc. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/06\/Campagne-bagel-corner-calendrier-avent-1.webp” alt=”Bagel corner advent calendar campaign” title_text=”Campaign-bagel-corner-calendar-advent-1″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”84%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n By offering an Advent Calendar game to its community during the festive season, the brand can <\/span>immerse them in the spirit of the festive season.<\/b> Above all, it’s an excellent way of capturing the attention of tis audience during this important marketing period and multiplying the points of contact by giving them a daily appointment for 25 days.<\/span> <\/p>\n Once it has captured the attention of its target audience, the company can then<\/span> move it along its conversion funnel,<\/b> with the main aim of generating new sales.<\/span> <\/p>\n The Advent Calendar<\/span> is an ideal sales promotion format<\/b> for moving prospects from one stage of the sales funnel to the next:<\/span> <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2019\/10\/227socialshaker1200x628.png” alt=”create an online advent calendar online” title_text=”Digital Advent Calendar” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”85%” custom_margin=”44px||51px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Create your own Advent Calendar <\/a><\/span> is now available to everyone. Brands will be able to <\/span>set the parameters <\/b><\/a><\/span>of the mechanism according to their strategic objectives<\/b> and choose the design of their animation in jsut a few clicks. They’ll keep control <\/span> on their campaign and will be able to offer an original and immersive experience to their audience during this key marketing period. <\/span><\/p>\n All they have to do is follow these steps: <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This stage consists of determining the general parameters of the campaign. here, the brand will choose the design of its Advent Calendar and dress up its campaign so that it respects its graphic universe (choice of fonts, colors and background image, etc.). <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The company imports the legal documentation for its game (rules, confidentiality policy) to create a 100% transparent experience for participants. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Thanks to this, the brand organising an Advent Calendar can capture data and enrich its cusotmer base. It will be able to define the fileds on its form according to the information it wants to collect, and also customise the design to maintain a consistent and immersive brand experience. <\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The Advent Calendar works with the<\/span> Instant Win system<\/span><\/span><\/a>. La marque pourra ainsi choisir pour chaque jour quel mini-jeu elle souhaite proposer ( <\/span>Jackpot<\/a><\/span><\/span> , <\/span>Wheel of Fortune<\/span><\/span><\/a> or <\/span>Lucky One<\/span><\/span><\/a>) and set the parameters for the visuals. They will then have to choose the number of winners per day using the instant win generator integrated into the calendar creation software (which will designate the winners according to the days and time slots defined by the brand). <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n This is done via simplified sharing options: on the organiser”s website or a dedicated micro-site, the link to which can be shared everywhere, particularly on social networks. Organisers can even generate virality around their competition by configuring a sharing and sponsorship option, so that each participant cna invite their friends and family to paly. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The organiser can import the customer data collected via the forms, as week as the list of winners. This last stage enables brands to analyse the performance of their campaign, enrich their CRM database and communicate the benefits of the event (by sharing the names of the winners in their networks, for example). <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||38px|||” global_colors_info=”{}”]<\/p>\n To maximse the impact of their online Advent Calendar, brands can: <\/span><\/p>\n <\/span><\/p>\n <\/b><\/p>\n <\/b><\/p>\nWhat is a digital Advent Calendar ?<\/h2>\n
Why create an online Advent Calendar ? <\/h2>\n
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Steps to customise your Christmas marketing campaign<\/h2>\n
1. Configuration<\/h3>\n
2. Setting up the digital Advent Calendar homepage<\/h3>\n
3. Creating the entry form<\/h3>\n
4. The choice of mechanics<\/h3>\n
5. Distributing the marketing campaign<\/h3>\n
6. Exporting game data<\/h3>\n
4 tips for a successful Advent Calendar marketing campaign<\/h2>\n
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