{"id":46313,"date":"2024-11-15T15:59:00","date_gmt":"2024-11-15T14:59:00","guid":{"rendered":"https:\/\/www.socialshaker.com\/?p=46313"},"modified":"2026-04-29T22:00:38","modified_gmt":"2026-04-29T21:00:38","slug":"how-do-i-run-a-tiktok-competition-tips","status":"publish","type":"post","link":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/11\/15\/how-do-i-run-a-tiktok-competition-tips\/","title":{"rendered":"How do I run a TikTok competition? Tips"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">TikTok is undoubtedly the most popular social network, not only with GenZ, but also with an increasingly mature audience. Opening the application automatically plunges you into what is known as the TikTok vortex:  <\/span><b>an ultra-engagin content feed<\/b><span style=\"font-weight: 400\">, thanks in particular to its algorithm, which quickly understands what interests you.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">On average, TikTok users spend <\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/fr.semrush.com\/blog\/statistiques-utilisateurs-tiktok\/\">more than 52 minutes a day on site<\/a><\/span><span style=\"font-weight: 400\">. Le format court et cr\u00e9atif de l\u2019application ainsi que son c\u00f4t\u00e9 tr\u00e8s authentique en fait   <\/span><b>an invaluable communication tool for brands. <\/b><span style=\"font-weight: 400\">More interactive tah other social platforms, TikTok is also an excellent way of bringing together a community and increasing contact with it. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In the same vein as the challenges on the app (creative challenges taken up by users), businesses can take advatage of the social network to enliven their audience with TikTok competitions. In this article, we share the <\/span> <a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2023\/05\/25\/5-steps-to-a-successful-game-marketing-campaign\/\">5 steps to organising a marketing game <\/a><span style=\"font-weight: 400\">on TikTok and achieving your strategic objectives.<\/span> <\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>1. Set yourself specific objectives<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">It may seem obvious, but<\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/06\/14\/10-examples-of-competitions-for-every-purpose\/\"> identifying the marketing and commercial objectives<\/a> <span style=\"font-weight: 400\">of your TikTok competition will have a huge influence<\/span><b> on its design and execution.<\/b><span style=\"font-weight: 400\"> For example, if a brand&#8217;s objective is to increase its number of subscribers on the platform, the game mechanics it chooses will be very different from an animation whose aim is to generate sales.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">To simplify: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Visibility and awareness objectives<\/b><span style=\"font-weight: 400\"> require a TikTok competition mechanism based on sharing and virality. For example, a creative competition based around a choreography will encourage participants to share their own contetn and relay it on their own account, boosting the campaign&#8217;s reach to a wider audience;  <\/span><\/li>\n<li style=\"font-weight: 400\"><b>The objectives of engaging and stimulating the community<\/b><span style=\"font-weight: 400\"> involve<\/span> <a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/04\/26\/what-prizes-for-marketing-competitions-our-tips\/\"><span style=\"font-weight: 400\">offering attractive prizes<\/span><\/a><span style=\"font-weight: 400\">, to capture attention and make people want to take part in the competition. The more generous or original the prizes, the more likely the brands community will be to enter the competition;  <\/span><\/li>\n<li style=\"font-weight: 400\"><b>Sales generation and loyalty objectives<\/b><span style=\"font-weight: 400\"> require to choose a game mechanic that highlights the brands products or services. For example, this could involve  <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/memory2\/\"><span style=\"font-weight: 400\">the Memory<\/span><\/a><span style=\"font-weight: 400\">, which is a good format for presenting the main features of your offer and helping people remember your sales arguments<\/span>. <a href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/chronoquiz\/\"><span style=\"font-weight: 400\">The Chronoquiz <\/span><\/a><span style=\"font-weight: 400\">is also a good way of reinforcing your audience&#8217;s knowledge and subtly underlining your value proposition.<\/span> <\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>2. Understanding what content works on TikTok<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><b>Each social network has its own creative DNA. <\/b><span style=\"font-weight: 400\">Content that works on a platform like Instagram won&#8217;t necessarily resonate in the same way with YouTube or Facebook users. <\/span><\/p>\n<p><span style=\"font-weight: 400\">On TikTok, it&#8217;s all about authenticity and creativity. To generate engagement and land on the &#8220;For You&#8221; page of as many users as possible, brands need to respect TikTok&#8217;s codes. This often means breaking awy from the smooth image they may have built up through other marketng channels. And unlike   <\/span> <b>sharing content that is more human<\/b><span style=\"font-weight: 400\">, embodied by the founders or their teams, and that focuses on customers and how they use the products they sell.<\/span> <\/p>\n<p><a href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/video-contest-3\/\"><span style=\"font-weight: 400\">Video competitions<\/span><\/a><span style=\"font-weight: 400\">, which permit to<\/span><b> generate UGC organically<\/b> <span style=\"font-weight: 400\">(i.e content created and shared by users of the platform) is the marketing game format that works best on TikTok. Major brands such as Calvin Klein have understood this, with the famous campaign  <\/span><a href=\"https:\/\/www.tiktok.com\/tag\/onlyinmycalvins?lang=fr\"><span style=\"font-weight: 400\">#onlyinmycalvins.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400\">To sum up,<\/span><b> a good competition on TikTok<\/b><span style=\"font-weight: 400\"> is based on:<\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalised videos that convey a strong, easily recognisable brand identity,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Organic content which doesn&#8217;t necessarily need a lot of work, resonates with users and fits naturally into their For You Page;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">An easily identifiable value proposition: a prize, brand recognition via a share on their account, etc. <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/concours-video-tiktok.webp&#8221; alt=&#8221;TikTok, video competition&#8221; title_text=&#8221;competition-video-tiktok&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;78%&#8221; custom_margin=&#8221;44px||51px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>3. Take care with the distribution strategy for your TikTok competition<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>TikTok<\/strong><b> competition distribution strategy<\/b><span style=\"font-weight: 400\"><strong>is<\/strong> almost as important, if not more so, than the design pahse. The aim is for the competition to be seen by as wide a qualified audience as possible, and that means multiplying the viral levers:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Influence marketing. <\/b><span style=\"font-weight: 400\">Influencers are excellent relays of visibility on TikTok. By collaborating with creators in their niche, brands can easily access a community of qualified prospects. Influencers are also more likely to understand and reproduce the platform&#8217;s codes, sharing content that will resonate more easily with users. Content creators on TikTok will be able to redirect their audience to the game organised with the partner company via a simple link.   <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>TikTok&#8217;s advertising tools. <\/b><span>The organic strategy is not the only one available to brands for effectively running a competition on TikTok. The social network offers a number of different advertising formats (search Ads for landing in search results, carousel ads for presenting your content in a more comprehensive way). From the ad network, you can also choose your campaign objectives (visibility, conversion, engagement) and precisely target ypur audience. So it&#8217;s important to get these details right if you wan to keep your marketing budget under control and effectively boost the reach and performance of your TikTok competition.  <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>4. Choose a winner<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">After promoting its TikTok competition, the brand will be able to finalise its campaign by selecting a winner. There is no dedicated tool on the platform. Nevertheless,  <\/span><b> Socialshaker makes the process easier<\/b><span style=\"font-weight: 400\"> by allowing brands to redirect their audience to a marketing game (such as Instant Win, for example) via a link. Brands can then:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">set up <a href=\"https:\/\/www.socialshaker.com\/blog\/2024\/09\/27\/8-idees-de-jeux-dinstants-gagnants-pour-capter-de-nouveaux-prospects\/\">instant win<\/a> prizes on the platform to manage the distribution of prizes easily<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">manually select a winner (for creative competitions, for example),<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">or select a winner at random<\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/www.socialshaker.com\/blog\/2023\/08\/10\/comment-faire-un-tirage-au-sort\/\"> by drawing lots<\/a><\/span><span style=\"font-weight: 400\"> via the platform<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The company will then be able to<\/span><b> contact the lucky person or persons directly<\/b><span style=\"font-weight: 400\">in private. But it&#8217;s more beneficial for the campaign to announce the winner directly on their account, to share a video showing them receiving their prize or to highlight the content that earned them the award. It&#8217;s also an opportunity to thank participants, tease a forthcoming TikTok competition, etc.   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>5. Measuring the results of your TikTok competition<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">This stage is directly linked to the objectives set at the start of the campaign. The platform enables pro accounts to  <\/span><b>consult their KPIs for their publications<\/b><span style=\"font-weight: 400\"> and advertising campaigns, including:<\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The total number of views per video;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The number of new subscribers (and their demographic); <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Engagement performance (comments, likes, shares, etc.).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">These metrics are an initial means of assessing the effectiveness of its TikTok competition and identifying areas for improvement for future campaigns. Thanks to Socialshaker,  <\/span><b>companies will also be able to refine their analysis<\/b><span style=\"font-weight: 400\"> They will be able to access an enhanced statistical view of the competition itself. As well as being easier to read, the results and <a href=\"https:\/\/www.socialshaker.com\/blog\/2023\/03\/23\/collecter-des-donnees-jeux-concours\/\">data collected<\/a> can also be easily exported to a CRM database.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\"><i>Organising a TikTok competition is now much easier with <\/i><\/span><a href=\"https:\/\/www.socialshaker.com\/en\/solutions\/\"><span style=\"font-weight: 400\"><i>Socialshaker.<\/i><\/span><\/a><i><span style=\"font-weight: 400\"> All you have to do is choose the most relevant mechanism according to your objectives. Once you&#8217;ve set up your mechanic, you&#8217;ll get a URL to share directly on your TikTok account and a whole range of tools to boost its reach and make tracking easier! <\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is undoubtedly the most popular social network, not only with GenZ, but also with an increasingly mature audience. Opening the application automatically plunges you into what is known as the TikTok vortex: an ultra-engagin content feed, thanks in particular to its algorithm, which quickly understands what interests you. On average, TikTok users spend more [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":45905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[42,40],"tags":[],"dipi_cpt_category":[],"class_list":["post-46313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-de-communautes","category-animation-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 tips for launching a TikTok competition<\/title>\n<meta name=\"description\" content=\"Find out how to launch a TikTok competition based on your strategic brand objectives by following 5 easy steps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/11\/15\/how-do-i-run-a-tiktok-competition-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips for launching a TikTok competition\" \/>\n<meta property=\"og:description\" content=\"Find out how to launch a TikTok competition based on your strategic brand objectives by following 5 easy steps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/11\/15\/how-do-i-run-a-tiktok-competition-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Socialshaker Interactive marketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-15T14:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T21:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/jeu-concours-tiktok.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Agnes Constant\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Agnes Constant\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/11\/15\/how-do-i-run-a-tiktok-competition-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/11\/15\/how-do-i-run-a-tiktok-competition-tips\/\"},\"author\":{\"name\":\"Agnes Constant\",\"@id\":\"https:\/\/www.socialshaker.com\/en\/#\/schema\/person\/a9d6e70fd8e157d33a4a711c8ad0b488\"},\"headline\":\"How do I run a TikTok competition? 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