{"id":46573,"date":"2024-12-06T15:32:00","date_gmt":"2024-12-06T14:32:00","guid":{"rendered":"https:\/\/www.socialshaker.com\/?p=46573"},"modified":"2026-04-03T04:45:53","modified_gmt":"2026-04-03T03:45:53","slug":"3-ways-to-collect-customer-data-efficiently","status":"publish","type":"post","link":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/","title":{"rendered":"3 ways to collect customer data efficiently"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">It has become crucial for companies to <strong>collect, analyze and exploit customer data<\/strong> in order to better understand their audience and seize new business opportunities. Consumers expect brands to understand their expectations, anticipate their needs and offer them a shopping experience in line with their habits. Not to mention the central issue of personalization. If not offered by the company, <a href=\"https:\/\/www.twilio.com\/en-us\/state-of-customer-engagement\">up to 66% of buyers<\/a> will turn to a competitor.   <\/span><\/p>\n<p><span style=\"font-weight: 400\">Nevertheless, collecting data has become increasingly complicated for organizations. users are more concerned about preserving their privacy, and the major digital players (starting with Google) have restricted companies&#8217; room for maneuver (with the announced end of third-party cookies). <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>How do you collect customer data?<\/strong> In this guide, we help you better understand the <strong>different types of customer data<\/strong> and how they can help companies optimize their marketing campaigns. We also share 3 effective methods for <a href=\"https:\/\/www.socialshaker.com\/blog\/2024\/05\/17\/comment-collecter-des-leads-ou-prospects-qualifies\/\">collecting quality, up-to-date data.<\/a> <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What are the different type of data ?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">There are several types of customer data, depending on how it was collected and its marketing focus and usefulness.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Different data sources<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Brands can collect data from 4 main sources. These include: <\/span><\/p>\n<ul>\n<li><strong>So-called &#8220;zero party data&#8221;<\/strong> <span style=\"font-weight: 400\">They are shared voluntarily by users with companies. For example, they may be colected via a registration form, a sale survey or a marketing game. They are particularly useful to companies because they come directly from their audience and are therefore more reliable.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li><strong>So called &#8220;first-party data&#8221;.<\/strong> <span style=\"font-weight: 400\">They are collected by the companies themselves from their customers through their use of digital marketing channels. This may include behavioral data (pages visited, products purchased, etc.) collected on their website, via their email marketing campaigns, etc. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li><strong>So called &#8220;third-party data&#8221;<\/strong>. <span style=\"font-weight: 400\">They are collected via thrd-party source. This may be geolocation or browsing data shared by an application, web browser or search engine. But also data resold by another commercial entity. This can be useful for explaining their data pool to a wider audience. But there is a risk of not complying with data collection regulations, or of acquiring unreliable data.    <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li><strong>Open data is accessible to all<\/strong>. <span style=\"font-weight: 400\">They can come from public sources such as social networks, online forums or public sites. Their main use is to monitor your online reputation or benchmark your market. <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The various marketing uses of customer data<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Customer data also varies according to its nature and demographic utility. Here, we must distinguish between: <\/span><\/p>\n<ul>\n<li><strong>Demographic data<\/strong><span style=\"font-weight: 400\">. They describe the intrinsic characteristics of buyers. This includes information such as age, gender, profession, education and geographical location. This data is essential for understanding who we are talking to and for personalising our communications.   <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li><strong>Behavioural data<\/strong><span style=\"font-weight: 400\">. They encompass user behaviour (purchases made, emails opened and clicked, etc). They enable brands to understand how shoppers interact with them and adapt their offering and customer experience accordingly.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li><strong>Psychographic data<\/strong><span style=\"font-weight: 400\">. They describe the personality traits and interests of consumers. They can help us to understand the lifestyles and values of our customers, so that we can then create more targeted campaigns.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li><strong>Transactional data<\/strong><span style=\"font-weight: 400\">. They correspond to the transactions carried out by a company&#8217;s customers (amount and frequency of purchases, average basket, etc.). For example, they can be used to identify new commercial opportunities (up-selling, loyalty programmes, etc.) in order to boost the lifetime value (LTV) of each customer.  <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why collect data on customers and prospects?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\">As we&#8217;ve seen, collecting customer data generally enables us to <strong>better understand our audience<\/strong>, and thus make better business decisions. Indeed, the more a company understands who it&#8217;s addressing, the better decisions it will be able to make (in the design of its products and <a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2023\/05\/25\/5-steps-to-a-successful-game-marketing-campaign\/\">marketing campaigns<\/a>), and this optimize the use of its resources. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Collecting customer data also makes it it possible to:<\/p>\n<ul>\n<li><strong>Segment you audience<\/strong><span style=\"font-weight: 400\"> (into different groups of prospects with distinct buying behavior, for example).<\/span><\/li>\n<li><span style=\"font-weight: 400\">Evaluate and <a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/05\/24\/4-ideas-for-marketing-competitions-to-improve-customer-relations\/\">boost customer loyalty<\/a> (via a personalized purchasing program).<\/span><\/li>\n<li><strong>Predict customer behavior<\/strong><span style=\"font-weight: 400\"> (especially at checkout, by presenting the right information at the right time).<\/span><\/li>\n<li><strong>Optimize your marketing strategy<\/strong><span style=\"font-weight: 400\">, for example by identifying the rewards most likely to boost participation in a competition.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||0px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>3 effective data collection methods <\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\">Brands have<\/span><b> several ways of collecting customer data<\/b><span style=\"font-weight: 400\">. They can, for example, analyze their internal cookies (i.e track user behavior on their own website) or conduct interviews with targeted groups of consumers.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">In the digital age, however, there are<\/span><b> collection methods<\/b><span style=\"font-weight: 400\"> that are simpler to set up (and systematize), more precise, and also more engaging and ethical for web users.<\/span>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>1. The marketing game<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/\"><span style=\"font-weight: 400\">The marketing game<\/span><\/a><span style=\"font-weight: 400\"> is an excellent way of collecting zero and first-party data. Indeed, the interactive animation can be made accessible after filling in a participation form. But the game mechanics themselves can enable companies to find out more about their audience (in the case of a   <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/quizz\/\"><span style=\"font-weight: 400\">Quiz<\/span><\/a><span style=\"font-weight: 400\">, for example). The more  <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/04\/26\/what-prizes-for-marketing-competitions-our-tips\/\"><span style=\"font-weight: 400\">attractive the prize on offer<\/span><\/a><span style=\"font-weight: 400\">, the more inclined participants will be to share accurate, up-to-date and qualitative data.<\/span> <\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/psychoquiz.webp&#8221; alt=&#8221;Psychoquiz &#8211; marketing calendar ideas&#8221; title_text=&#8221;psychoquiz&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||50px|||&#8221; custom_padding=&#8221;18px|63px||63px||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; min_height=&#8221;443.6px&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>2. The voting campaign <\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; custom_margin=&#8221;||40px|||&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Brands can <strong>collect product preferences<\/strong> from their prospects and customers by organizing a voting campaign. This interactive survey allows you to solicit feedback from your community, and thus better understand their expectations (in terms of product design, as well as the purchasing experience). In addition to collecting precise customer data, the voting campaign also shows the audience that the brand cares about their opinion and wants to <strong>respond to their needs as effectively as possible<\/strong>.   <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>3. Interactive campaign forms <\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; custom_margin=&#8221;||39px|||&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Interactive campaigns (marketing games, photo or video contests, instant wins online or in-store) are also very useful for collecting customer data. Indeed, the company can make them accessible only to prospects who have previously filled in a data collection form. The latter can also be an excellent opt-in collection tool, enabling the brand to re-engage its leads by sending them personalized communications throughout the year.   <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/11\/formulaire-sncf.webp&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; alt=&#8221;data collection form&#8221; title_text=&#8221;sncf-form&#8221; align=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; custom_margin=&#8221;||16px|||&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\"><i>Simplify and automate your customer data collection with <\/i><\/span><a href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/\"><span style=\"font-weight: 400\"><i>personalized marketing games<\/i><\/span><\/a><i><span style=\"font-weight: 400\">. Socialshaker allows you to integrate optimised collection forms into your gaming campaigns, and also to better segment your customer base so you can communicate more effectively with them! <\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has become crucial for companies to collect, analyze and exploit customer data in order to better understand their audience and seize new business opportunities. Consumers expect brands to understand their expectations, anticipate their needs and offer them a shopping experience in line with their habits. Not to mention the central issue of personalization. If [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":46505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48,47],"tags":[],"dipi_cpt_category":[],"class_list":["post-46573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees","category-engagement-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to collect customer data: 3 methods<\/title>\n<meta name=\"description\" content=\"Find out how you can easily collect useful customer data for your business through marketing competitions and gamification.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to collect customer data: 3 methods\" \/>\n<meta property=\"og:description\" content=\"Find out how you can easily collect useful customer data for your business through marketing competitions and gamification.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/\" \/>\n<meta property=\"og:site_name\" content=\"Socialshaker Interactive marketing\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-06T14:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T03:45:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/collecter-donnees-client.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1548\" \/>\n\t<meta property=\"og:image:height\" content=\"778\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"sarah biteau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sarah biteau\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/\"},\"author\":{\"name\":\"sarah biteau\",\"@id\":\"https:\/\/www.socialshaker.com\/en\/#\/schema\/person\/7053616bce6188281781646749c52dd2\"},\"headline\":\"3 ways to collect customer data efficiently\",\"datePublished\":\"2024-12-06T14:32:00+00:00\",\"dateModified\":\"2026-04-03T03:45:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/\"},\"wordCount\":1533,\"publisher\":{\"@id\":\"https:\/\/www.socialshaker.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/collecter-donnees-client.webp\",\"articleSection\":[\"Collecte de donn\u00e9es\",\"Engagement marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/\",\"url\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/\",\"name\":\"How to collect customer data: 3 methods\",\"isPartOf\":{\"@id\":\"https:\/\/www.socialshaker.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/collecter-donnees-client.webp\",\"datePublished\":\"2024-12-06T14:32:00+00:00\",\"dateModified\":\"2026-04-03T03:45:53+00:00\",\"description\":\"Find out how you can easily collect useful customer data for your business through marketing competitions and gamification.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#primaryimage\",\"url\":\"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/collecter-donnees-client.webp\",\"contentUrl\":\"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/collecter-donnees-client.webp\",\"width\":1548,\"height\":778,\"caption\":\"collecter des donn\u00e9es clients\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.socialshaker.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 ways to collect customer data efficiently\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.socialshaker.com\/en\/#website\",\"url\":\"https:\/\/www.socialshaker.com\/en\/\",\"name\":\"Socialshaker\",\"description\":\"Lancez une campagne de jeu marketing en quelques clics avec Socialshaker\",\"publisher\":{\"@id\":\"https:\/\/www.socialshaker.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.socialshaker.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.socialshaker.com\/en\/#organization\",\"name\":\"Socialshaker\",\"url\":\"https:\/\/www.socialshaker.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.socialshaker.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/02\/Logo-2024-rouge-etoile.webp\",\"contentUrl\":\"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/02\/Logo-2024-rouge-etoile.webp\",\"width\":346,\"height\":70,\"caption\":\"Socialshaker\"},\"image\":{\"@id\":\"https:\/\/www.socialshaker.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.socialshaker.com\/en\/#\/schema\/person\/7053616bce6188281781646749c52dd2\",\"name\":\"sarah biteau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.socialshaker.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5032b3a12eaf16720ba59f197499582376fcd6361f735dc12bba03c95997a7fb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5032b3a12eaf16720ba59f197499582376fcd6361f735dc12bba03c95997a7fb?s=96&d=mm&r=g\",\"caption\":\"sarah biteau\"},\"url\":\"https:\/\/www.socialshaker.com\/en\/blog\/author\/sarah\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to collect customer data: 3 methods","description":"Find out how you can easily collect useful customer data for your business through marketing competitions and gamification.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/","og_locale":"en_US","og_type":"article","og_title":"How to collect customer data: 3 methods","og_description":"Find out how you can easily collect useful customer data for your business through marketing competitions and gamification.","og_url":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/","og_site_name":"Socialshaker Interactive marketing","article_published_time":"2024-12-06T14:32:00+00:00","article_modified_time":"2026-04-03T03:45:53+00:00","og_image":[{"width":1548,"height":778,"url":"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/collecter-donnees-client.webp","type":"image\/webp"}],"author":"sarah biteau","twitter_card":"summary_large_image","twitter_misc":{"Written by":"sarah biteau","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#article","isPartOf":{"@id":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/"},"author":{"name":"sarah biteau","@id":"https:\/\/www.socialshaker.com\/en\/#\/schema\/person\/7053616bce6188281781646749c52dd2"},"headline":"3 ways to collect customer data efficiently","datePublished":"2024-12-06T14:32:00+00:00","dateModified":"2026-04-03T03:45:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/"},"wordCount":1533,"publisher":{"@id":"https:\/\/www.socialshaker.com\/en\/#organization"},"image":{"@id":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#primaryimage"},"thumbnailUrl":"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/collecter-donnees-client.webp","articleSection":["Collecte de donn\u00e9es","Engagement marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/","url":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/","name":"How to collect customer data: 3 methods","isPartOf":{"@id":"https:\/\/www.socialshaker.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#primaryimage"},"image":{"@id":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#primaryimage"},"thumbnailUrl":"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/collecter-donnees-client.webp","datePublished":"2024-12-06T14:32:00+00:00","dateModified":"2026-04-03T03:45:53+00:00","description":"Find out how you can easily collect useful customer data for your business through marketing competitions and gamification.","breadcrumb":{"@id":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#primaryimage","url":"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/collecter-donnees-client.webp","contentUrl":"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/10\/collecter-donnees-client.webp","width":1548,"height":778,"caption":"collecter des donn\u00e9es clients"},{"@type":"BreadcrumbList","@id":"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.socialshaker.com\/en\/"},{"@type":"ListItem","position":2,"name":"3 ways to collect customer data efficiently"}]},{"@type":"WebSite","@id":"https:\/\/www.socialshaker.com\/en\/#website","url":"https:\/\/www.socialshaker.com\/en\/","name":"Socialshaker","description":"Lancez une campagne de jeu marketing en quelques clics avec Socialshaker","publisher":{"@id":"https:\/\/www.socialshaker.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.socialshaker.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.socialshaker.com\/en\/#organization","name":"Socialshaker","url":"https:\/\/www.socialshaker.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.socialshaker.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/02\/Logo-2024-rouge-etoile.webp","contentUrl":"https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/02\/Logo-2024-rouge-etoile.webp","width":346,"height":70,"caption":"Socialshaker"},"image":{"@id":"https:\/\/www.socialshaker.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.socialshaker.com\/en\/#\/schema\/person\/7053616bce6188281781646749c52dd2","name":"sarah biteau","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.socialshaker.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5032b3a12eaf16720ba59f197499582376fcd6361f735dc12bba03c95997a7fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5032b3a12eaf16720ba59f197499582376fcd6361f735dc12bba03c95997a7fb?s=96&d=mm&r=g","caption":"sarah biteau"},"url":"https:\/\/www.socialshaker.com\/en\/blog\/author\/sarah\/"}]}},"_links":{"self":[{"href":"https:\/\/www.socialshaker.com\/en\/wp-json\/wp\/v2\/posts\/46573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.socialshaker.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.socialshaker.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.socialshaker.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.socialshaker.com\/en\/wp-json\/wp\/v2\/comments?post=46573"}],"version-history":[{"count":33,"href":"https:\/\/www.socialshaker.com\/en\/wp-json\/wp\/v2\/posts\/46573\/revisions"}],"predecessor-version":[{"id":27592171,"href":"https:\/\/www.socialshaker.com\/en\/wp-json\/wp\/v2\/posts\/46573\/revisions\/27592171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.socialshaker.com\/en\/wp-json\/wp\/v2\/media\/46505"}],"wp:attachment":[{"href":"https:\/\/www.socialshaker.com\/en\/wp-json\/wp\/v2\/media?parent=46573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.socialshaker.com\/en\/wp-json\/wp\/v2\/categories?post=46573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.socialshaker.com\/en\/wp-json\/wp\/v2\/tags?post=46573"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.socialshaker.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=46573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}