[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Today’s brands only have a few a second to make a good impression online. If nothing catches a new visitor’s attention on the website, they will leave as quickly as they arrives. Of course, the design of your website or online shop plays a big part in these first impressions. However, <\/span>offering website marketing animations<\/b> is also a highly effective way of maintaining the interest of your audience and even encouraging visitors to return.<\/span> <\/p>\n Website animations will essentially <\/span>make the browing experience more dynamic<\/b>. Elles peuvent aussi servir \u00e0 guider les acheteurs d\u2019une page \u00e0 l\u2019autre, leur partager des informations de mani\u00e8re plus percutante ou cr\u00e9er une r\u00e9elle connexion avec la marque en encourageant les interactions. <\/span><\/p>\n In this article, we share with you some<\/span> advice and concrete examples of how you can liven up your website<\/b>… All without making your customer journey more cumbersome or increasing the loading time of your pages. <\/span> <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Marketing animations for websites are simply<\/span> interactive elements that are integrated into the pages<\/b> and the browsing experience to make it more dynamic. This may involve videos or games, but also background animation or micro-interactions that are brought to life or made playable. <\/span><\/p>\n The main purpose of animation is to <\/span>capture visitors’ attention and keep them engaged for as long as possible<\/b> to keep them on the site. Unlike a static experience, which simply consists of scrolling through the various pages of the site, users are encouraged to interact with its content, are drawn by animated visual elements to the pages that are most likely to interest them, etc. <\/span><\/p>\n The main<\/span> advantages of integrating animations on your website<\/b> include :<\/span> <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The aim of website marketing animations is to<\/span> make the browsing experience more engaging<\/b>. It encourages visitors to stay on the page as long as possible, or even to take action (by signing up for a newsletter or placing an order).<\/span> <\/p>\n But to achieve its objectives, it must<\/span> integrate natively and coherently into the website, without overloading the page or confusing visitors. Here are some examples <\/span>5 effective website animation<\/b> techniques that really improve a website’s UX.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Video is the leading animation format used on websites. For example, the simple act of integrating a video into a landing page allows you to <\/span>increase the conversion rate by 18%<\/span><\/a>. Elle aide \u00e0 <\/span> get your message across more clearly<\/b>, quickly and intelligibly to as many visitors as possible.<\/span> <\/p>\n Video can, for example, <\/span>liven up a brand’s presentation page<\/b> by sharing portraits of its founders. It’s also a sales tool on a product page, putting the product in a situation and encouraging buyers to think about it. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Micro-interactions are subtle website animations that provide visual feedback to users and<\/span> guide them through their browsing experience.<\/b> They are generally triggered by a user action, such as clicking on an element or hovering over it with the mouse. For example, this could be a clickable icon that changes colour or becomes slightly larger when the user hovers over it. <\/span><\/p>\n The purpose of these animated interactions is to<\/span> draw visitors’ attention to the strategic elements of your site<\/b> (to encourage them to sign up to the mailing list, for example). They establish a clear visual hierarchy and make navigation more intuitive and dynamic. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”||-16px|||” global_colors_info=”{}”]<\/p>\n Internet users are increasingly impatient and expect a web page to load <\/span>in less than 3 seconds<\/a><\/span>. Ils auront tendance \u00e0 quitter un site trop long, ou qui ne <\/span>offers no animation during this floating period<\/b>. Plus globalement, les animations interactives permettent de maintenir l\u2019attention des utilisateurs tout au long de l\u2019exp\u00e9rience de navigation et de la rendre plus agr\u00e9able et donc m\u00e9mborable. <\/span><\/p>\n For example, the company could<\/span> share a playable experience<\/span><\/a> (such as<\/span> a quiz <\/span><\/a>or<\/span> a Memory<\/a><\/span>for example). The game will be accessible in the form of a banner or pop-up page and will engage web users. <\/span><\/p>\n The game can open during the loading time. This is what web browsers do, for example, with <\/span>the Dino Runner game<\/span><\/a> which loads automatically until the user’s Internet connection is re-established. But it can also liven up the checkout by, for example, allowing shoppers to use a Winning Instant to win a discount coupon to use immediately on their order. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/05\/socialshaker-blog-animation-marketing.webp” alt=”website animation” title_text=”socialshaker-blog-marketing-animation” align=”center” _builder_version=”4.27.3″ _module_preset=”default” width=”76%” custom_margin=”44px||51px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n While a static site can nowadays be considered too basic, or even a little boring, the aim is not to add animations everywhere on your website. You need to <\/span>create a dynamic experience<\/b> that is still pleasant for the visitor (and optimised for the company).<\/span><\/p>\n Before starting to integrate animations into the website, it is therefore important to : <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\nWebsite animation: what does it mean ?<\/h2>\n
\n
3 animated marketing techniques for websites<\/h2>\n
1. Video to liven up your website<\/h3>\n
2. Animated micro-interactions<\/h3>\n
3. Gamified animations to boost customer relations<\/h3>\n
How to choose and use website animations?<\/h2>\n
\n
\n