[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Over the years, Valentine’s Day has established itself as<\/span> a key sales event in France<\/b>. It represents a unique opportunity for brands to boost their sales, in the same way as other marketing highlights such as Christmas and Easter.<\/span> <\/p>\n Whatever their sector of activity, companies can use Valentine’s Day to<\/span> promote their products, communicate strong values<\/b> and enliven their community by celebrating love.<\/span> <\/p>\n With the number of promotional offers and marketing campaigns multiplying in the run-up to 14 February, brands are having to<\/span> innovate in their communications to capture consumer’s attention<\/b> and stand out from the competition. Marketing games offer an original and fun way to animate and engage your audience<\/a>, generate new leads and increase sales. <\/span><\/p>\n In this article, we present some<\/span> ideas for Valentine’s Day campaigns<\/b>, depending on<\/span> the marketing objectives you wish to achieve<\/span><\/a>.<\/span> <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n On the podium of the most lucrative commercial highlights in France, we find Valentine’s Day (behind Christmas and Halloween). The celebration of love is indeed <\/span>is increasingly celebrated by the French<\/b>, who use the occasion to give gifts to their partners (or to treat themselves if they’re single).<\/span> <\/p>\n \n Valentine’s Day marketing therefore represents<\/span> a<\/span> major commercial challenge for companies<\/b>. This is true not only in the sectors traditionally associated with this holiday, such as florists for example. These businesses do indeed achieve <\/span>up to 10% of their annual turnover<\/span><\/a> on 14 February alone. But flowers, chocolates and jewellery are not the only verticals capitalising on Valentine’s Day. <\/span><\/p>\n \n The restaurant, tourism and beauty sectors are not to be outdone on Valentine’s Day<\/span>. Restaurants often sell out <\/b>at this time of year, and many brands are offering their guides to unusual Valentine’s Day gifts in February.<\/span> <\/p>\n On average, French consumers spend<\/span> \u20ac185 million on Valentine’s Day<\/b>, a figure that has been steadily increasing in recent years. Whatever their field, brands therefore have much to gain by positioning themselves during this commercial highlight. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Like all commercial holidays, Valentine’s Day is not just about<\/span> converting as many customers as possible and making sales<\/b>.. This marketing highlight can indeed allow brands to achieve many other strategic objectives. <\/span><\/p>\n For each of them, we present here<\/span> ideas for Valentine’s Day competitions to share with<\/b> your audience.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Brands can capitalise on consumer attention around Valentine’s Day to<\/span> boost their brand awareness and reach a wider audience<\/b>. The competition mechanism is already an excellent way of captivating an audience, especially when it is shared on social networks and offers <\/span>very attractive prizes <\/span><\/a>(in connection with the shopping festival).<\/span> <\/p>\n But brands can boost the reach of their campaign by teaming up with another company. <\/span>The cobranding game<\/b> is particularly interesting for retailers who do not operate in a sector traditionally associated with Valentine’s Day. By working with a jewellery or chocolate brand, for example, they can create a special Valentine’s Day offer and target couples more effectively than if they were running their marketing campaign alone. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Valentine’s Day is also an opportunity to<\/span> generate new leads<\/b> by addressing an extremely wide audience. Indeed, contests centered around this commercial highlight do not only target couples, but also single people. Dating applications, for example, experience a significant peak in activity at this time of year. And brands centered around self care can easily engage this audience through <\/span>Galentine Day concept<\/span><\/a> is an invitation to treat yourself.<\/span> <\/p>\n By recognising and celebrating love in all its forms, brands can<\/span> offer universal campaigns and modernise their image<\/b>.. To offer a tailored selection of products based on each profile, they can, for example, share <\/span>a Psychoquiz<\/span><\/a>. It is a subtle way to determine the profile of each potential lead and then activate them with personalized offers. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The Valentine’s Day competition can also be a relevant format for<\/span> highlighting products<\/b>. <\/span>A puzzle<\/span><\/a> or<\/span> memory game<\/span><\/a>, for example,<\/span> can be distributed on social networks <\/span><\/a>or via a dedicated landing page to promote special Valentine’s Day offers and highlight the unique features of your products\/services.<\/span> <\/p>\n This is the strategy used by Leclerc, for example, to<\/span> promote its range of florists<\/b>. Participants were invited to put together a bouquet of roses via an interactive puzzle. Once the latter was completed, they accessed attractive rewards (vouchers, discounts, etc.)<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/11\/Leclerc-puzzle-saint-valentin.webp” alt=”Leclerc – Valentine's Day puzzle” title_text=”Leclerc-puzzle-valentines-day” align=”center” _builder_version=”4.27.3″ _module_preset=”default” custom_margin=”-5px|||||” custom_padding=”|90px|49px|89px||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Organising a special Valentine’s Day competition can also be a fun and original way of<\/span> stimulating your community on social networks<\/b>. Photo<\/span><\/a> or<\/span> video competitions<\/span><\/a> can give brands the opportunity to challenge their customers’ creativity by inviting them to share their most romantic snapshots or their most memorable declarations of love. This user-generated content (known as UGC) can then be reused by the company to reinforce its brand equity and convey a more authentic image. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/11\/GF-jeu-concours-saint-valentin.webp” alt=”GF – Valentine's Day competition” title_text=”GF-Valentine's-day–competition” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”0px|99px||99px||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]One of the most effective strategies for attracting customers and generating sales this Valentine’s Day is to<\/span> offer promotional offers<\/b>. To stand out from the crowd, companies can<\/span> organise instant-win competitions<\/span><\/a> through which they will distribute coupons. After launching <\/span>a One-Armed Bandit<\/span><\/a> or<\/span> a Wheel of Chance<\/a><\/span>if they win, participants will immediately find out whether they have won discount vouchers or free gifts. These will help boost traffic to the shop and generate more sales (with a validity date expiring on 15 February, for example). <\/span><\/p>\n The brand can even create a second stage to its games by automatically qualifying winners for a prize draw<\/a> to win even more attractive prizes (a meal for two, a romantic break, etc.).<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/11\/Roue-de-la-chance-saint-valentin.webp” alt=”wheel of fortune – valentine's day” title_text=”StValentine's-wheel-of-fortune” align=”center” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”|100px||100px||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\nWhy brands are tapping into Valentine’s Day<\/h2>\n
The marketing challenges of Valentine’s Day<\/h2>\n
1. Gain visibility with co-branded play<\/h3>\n
2. Generate new leads for Valentine’s Day<\/h3>\n
3. Promote your products in connection with Valentine’s Day<\/h3>\n
4. Entertaining your audience during Valentine’s Day<\/h3>\n
5. Boost sales with promotional codes <\/h3>\n