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Easter is one of the most important commercial highlights of the year<\/b> for brands. Celebrated by adults and children alike, it’s the ideal time to raise brand awareness and boost communications by offering original interactive marketing campaigns. <\/span><\/p>\n Easter is not just a commercial celebration reserved for chocolate brands. It is also a symbol of spring and the return of fine weather, as well as a time for indulgence and sharing. These are all values that brands can mobilise to engage their audience and achieve various commercial objectives<\/b> (from generating leads to collecting customer data). <\/span><\/p>\n In this article, we’ll be sharing some practical advice on how to come up with distinctive promotions<\/b> in the run-up to this highlight of the marketing calendar. We also give you 3 ideas for Easter competitions<\/b> that you can use as inspiration for your future campaign. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Along with Christmas and Valentine’s Day, Easter is undoubtedly one of the most popular holidays in France<\/b> (and internationally). It’s synonymous with chocolate egg hunts, but also with big family meals to celebrate the arrival of spring. So it’s hardly surprising that more and more brands are taking advantage of this date to strengthen their relationship with consumers<\/a>, showcase their products and boost sales. <\/span><\/p>\n If Easter is a date to mark with a red cross on your company’s marketing calendar, it’s because it’s associated with strong purchasing intentions<\/b>. Starting with the traditional chocolates, 129,000 quintals<\/a> of which were sold this year. <\/span><\/p>\n But Easter also means Spring, the time of year when retailers release their Spring\/Summer collections. The Easter holidays are also an opportunity for companies in the cultural, travel and entertainment sectors to appeal to families. <\/span><\/p>\n So all businesses, whatever their vertical, can take advantage of Easter as a springboard to stimulate their customer community<\/b> or boost their profile with new prospects.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Marketing highlights such as Easter enable brands to achieve different strategic objectives<\/b>. Depending on the stages in their sales funnel that they want to optimise (from discovery to loyalty), they can launch a campaign to generate leads<\/a>, increase sales or strengthen their customer knowledge. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Generally speaking, marketing games are a powerful way of raising brand awareness among a wider audience. It is a viral mechanism that is particularly attractive to consumers, as it gives them the chance to win attractive prizes. <\/span><\/p>\n This is especially the case for sales promotions that are shared on social networks, particularly in partnership with another brand (this is known as co-branding) or a content creator (this is known as influencer marketing). The company can also organically boost the reach of the campaign by encouraging participants to re-share the competition on their profile. To increase their chances of winning. <\/span><\/p>\n Our advice<\/b>: opt for an attractive prize fund<\/a>, which will automatically boost the participation rate. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Brands are also seeking opportunities to engage their customers in order to multiply touchpoints and increase the time spent with the company. Engaging your audience is indeed a crucial element for strengthening brand attachment and building customer loyalty. <\/span><\/p>\n Easter is a key marketing period particularly suited to this engagement objective. The holiday provides an opportunity to re-engage customers during this relatively quiet commercial period (midway between the Christmas holidays<\/a> and summer sales). <\/span><\/p>\n A contest game allows interaction with your community through engaging and participatory mechanics, such as a quiz to test their knowledge about Easter or a gift rain<\/a> to reward customers with prizes. <\/span><\/p>\n Our advice<\/b>: a photo contest<\/a> can be an excellent way to engage your community with a creative challenge centered around the Easter theme. It\u2019s also a great tool for generating UGC\u2014authentic user-generated content that the brand can later share on its social media platforms. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Organizing an Easter contest also allows brands to showcase their products in a more playful way and thereby drive sales. Gamified marketing campaigns are an effective way to capitalize on this key period by engaging prospects and customers, for example, by offering purchase incentives (such as discount coupons). <\/span><\/p>\n Our advice<\/b>: a game mechanic like Memory<\/a> can be a great way to actively engage customers and present Easter-related products interactively. Brands can also opt for a format like the Psychoquiz<\/a>, which allows them to share personalized Easter gift ideas. These targeted recommendations are highly effective for driving more sales. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Finally, Easter can also be an opportunity for collecting customer data<\/a>. The game here allows brands to learn more about their audience by: <\/span><\/p>\n Our advice<\/b>: share a relatively short form that won’t deter participants, thus increasing the completion rate. Companies should focus on data that will help them better segment their customer base, as well as information they can leverage in future campaigns (product preferences, consumption habits, etc.). <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Finally, here are 3 best practices to keep in mind for a successful Easter marketing campaign, along with 3 examples of successful contests<\/b> to illustrate them.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n 1. Tailor your contest to the Easter theme<\/b>. This is, in fact, the best way to attract participants by immersing them directly in the magic of the holiday. <\/span><\/p>\n Example: Antares\u2019 campaign adapted the traditional Pi\u00f1ata<\/a> by replacing the llama-shaped plush with an Easter egg to be cracked open to reveal the prize inside.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/01\/Antares-pinata-Paques.avif” alt=”Antares – Pinata P\u00e2ques” title_text=”Antares-pinata-Pa\u0302ques” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||46px|||” custom_padding=”|176px||173px||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n 2. Maximize interactions with participants<\/b>. The more interactive the game is and the more it taps into players’ creativity, the more it will capture and hold their attention. <\/span><\/p>\n For example, Weiss Chocolat challenged its community to guess the theme of its new Easter collection via an open quiz<\/a>.<\/span><\/p>\nEaster: a highlight not to be missed<\/h2>\n
Marketing objectives for Easter<\/h2>\n
1. Generate new leads at Easter<\/h3>\n
Engage your customer community with fun and interactive games<\/h3>\n
Boosting sales during Easter<\/h3>\n
Collecting Data and Better Understanding Your Customers<\/h3>\n
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3 Tips for Running a Successful Campaign and 3 Contest Ideas for Easter<\/h2>\n