{"id":49730,"date":"2025-02-21T14:40:28","date_gmt":"2025-02-21T13:40:28","guid":{"rendered":"https:\/\/www.socialshaker.com\/?p=49730"},"modified":"2026-04-19T17:21:01","modified_gmt":"2026-04-19T16:21:01","slug":"how-to-build-customer-loyalty-7-simple-and-original-tips-and-ideas","status":"publish","type":"post","link":"https:\/\/www.socialshaker.com\/en\/blog\/2025\/02\/21\/how-to-build-customer-loyalty-7-simple-and-original-tips-and-ideas\/","title":{"rendered":"How to build customer loyalty? 7 simple and original tips and ideas"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

In France, brands that focus on loyalty increase their sales by an average of 25%, according to a Custup study<\/a>. Building a community of regular, committed customers<\/b> is therefore a crucial issue for businesses. Not only is it a good way of avoiding dependence on acquisition (the costs of which are constantly rising). Above all, it’s a sign that the offering is genuinely and sustainably meeting the expectations of audiences. <\/span><\/p>\n

Brand marketing efforts must therefore focus largely on the retention stage<\/b>. To consolidate the relationship with their customers<\/a>, brands can rely on an essential tool today: gamification. This marketing technique multiplies interactions and makes them more positive, strengthening brand loyalty. <\/span><\/p>\n

In this article, we present the 7 levers for building customer loyalty through playable marketing<\/b>. <\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The challenges of brand loyalty<\/h2>\n

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Building customer loyalty is a crucial strategic lever for companies. According to a recent study by INSEE<\/a>, retaining a customer costs 5 to 7 times less than acquiring a new one. <\/span><\/p>\n

So not only can you earn up to 25% more revenue through customer loyalty and spend less on acquisition, it’s also an essential strategy for building a relationship of trust with your customers and encouraging their commitment over the long term. Above all, it is an essential strategy for building a relationship of trust with your customers<\/b> and encouraging their long-term commitment. <\/span><\/p>\n

In this way, brands that focus on retention no longer rely solely on an audience of customers, but build up a real community. Its members are then less likely to turn to potential competitors. But they can also become brand ambassadors<\/b> by recommending the brand to friends and family, or by taking an active part in its communication campaigns (via User Generated Content). <\/span><\/p>\n

Finally, investing in customer loyalty also stimulates innovation<\/b>. Loyal customers can provide the company with more relevant feedback on its products, inspire it with new ideas, and so on. Increasing your retention rate therefore ensures sustainable growth while strengthening the brand’s foothold with buyers who have already been won over. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

How do you build customer loyalty? The key elements <\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]An effective loyalty strategy is not based solely on competitive prices. Consumers trust a brand and continue to buy from it first and foremost because it offers an enriching, personalised customer experience<\/b>. <\/span><\/p>\n

Here are the main levers for strengthening brand loyalty:<\/span><\/p>\n

    \n
  1. An attractive loyalty programme: brands can offer points and then rewards for each purchase made, encouraging customers to return.<\/span><\/li>\n
  2. A regularly renewed offer encourages buyers to stay connected to the brand so they don’t miss out on new products (limited editions, seasonal services, etc.).<\/span><\/li>\n
  3. Flexible subscription options guarantee a regular relationship with the brand while simplifying access to its products or services.<\/span><\/li>\n
  4. A personalised customer experience (through product recommendations based on customers’ preferences and buying habits) boosts customer satisfaction and the rate of repeat purchases.<\/span><\/li>\n
  5. Exceptional customer service (fast, accessible but also proactive) also increases customer satisfaction and reduces conflicts between the brand and its customers.<\/span><\/li>\n
  6. Engaging, targeted communication. To build customer loyalty, brands also need to maintain contact<\/a> with them (via a newsletter<\/a> or regular posts on social networks). The content shared must offer both relevant resources that promote the customer’s interests and attractive promotions. <\/span><\/li>\n
  7. Exclusive experiences reinforce the feeling of belonging to a brand community. The brand community can organise events (online or face-to-face) and offer VIP benefits to its most loyal customers. <\/span><\/li>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/01\/fideliser-un-client.avif” alt=”building customer loyalty – tips and ideas” title_text=”building customer loyalty” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” custom_margin=”44px||51px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Building customer loyalty through gamification <\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Gamification<\/a> enables brands to boost their loyalty rate by integrating fun and interactive mechanisms<\/b> into the customer experience. Here’s how gamified marketing adds real value to each of the 7 levers mentioned above. <\/p>\n

     [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Gamify the loyalty programme to make it more attractive<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”] The points system in loyalty programmes is already a legacy of gamification. But brands can make it even more engaging by organising competitions<\/a> specifically for their most loyal customers, giving them access to exclusive rewards. <\/span><\/p>\n

    Example<\/b>: Galeries Lafayette is using gamification to encourage customers on their programme to buy from the store again. For example, members have to enter a code received post-purchase (by email) to access exclusive games and try to win gift vouchers. <\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    Highlighting new offers through gamified campaigns<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”] Gamified campaigns also enable brands to communicate their product launches more effectively. They can showcase their offering in a more original way by using interactive games (Memory<\/a>, Treasure Hunt, etc.) that boost customer engagement and encourage the commercial message to be remembered. <\/span><\/p>\n

    Example<\/b>: Nike has gamified the discovery of its collections via its SNKRS application. Users have to solve riddles or find clues to access limited edition products. <\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Gamify subscription options to boost retention<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    In the same way that gamification makes loyalty programmes more attractive, retailers can also boost their subscription offer by making it playable. By offering exclusive challenges or rewards to their subscribers, they can encourage them to move up a level or extend the duration of their subscription.<\/span><\/p>\n

    Example<\/b>: Duolingo offers a premium subscription with extra features, in which the application includes challenges and objectives to encourage daily learning.<\/span><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Playable marketing for personalisation<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]By making customer data collection more enjoyable, brands can more easily identify their customers’ consumption habits and product preferences. They can then use this data to personalise the shopping experience, adapt their communications and, above all, offer more relevant recommendations. <\/span><\/p>\n

    Examples<\/b>: Sephora uses gamification to collect data<\/a> on its customers’ product preferences and improve its recommendations. For example, the brand shares a Beauty Profile Quiz<\/a> that allows users to determine their skin type. Based on the answers given, Sephora then suggests suitable products, boosting customer satisfaction. <\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Gamifying customer service<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Brands can create mini-games or interactive tutorials to solve common problems encountered by their customers. In this way, they can make their technical support both more engaging and more relevant. <\/span><\/p>\n

    Example<\/b>: Microsoft uses a ranking system to encourage users to answer questions on their support forums. In this way, the technology giant is transforming its customer service into a collaborative experience and offering more tailored responses to its users. <\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Gamification for better customer communication<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Gamification makes every brand message much more engaging and therefore memorable. Customers are no longer simply consumers of content, but become players in their own right. <\/span><\/p>\n

    Example<\/b>: Netflix shares quizzes and challenges on its social networks. These interactive formats enable them to better engage their community and intelligently promote their flagship programmes. <\/span><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Offering exclusive gamified experiences to build customer loyalty<\/h3>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Finally, gamification can also strengthen brand loyalty by giving access to exclusive experiences reserved for the most loyal customers. These events can be made much more engaging by using fun mechanisms, such as creative challenges. <\/span><\/p>\n

    Example:<\/b> Porsche rewards its best customers by inviting them to take part in virtual races with realistic simulations. The best racers are then invited to the brand’s exclusive physical events. <\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Gamification is a powerful way of building customer loyalty, as it increases the number of interactions and thus strengthens the links between the brand and its customers. To boost your audience’s satisfaction and increase their retention rate, all you have to do is offer them engaging gamified experiences by drawing on <\/span><\/i>our catalogue of playable mechanics<\/i><\/span><\/a>!<\/i><\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    In France, brands that focus on loyalty increase their sales by an average of 25%, according to a Custup study. Building a community of regular, committed customers is therefore a crucial issue for businesses. Not only is it a good way of avoiding dependence on acquisition (the costs of which are constantly rising). Above all, […]<\/p>\n","protected":false},"author":9,"featured_media":49414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[47,51],"tags":[],"dipi_cpt_category":[],"class_list":["post-49730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement-marketing","category-fidelisation-client"],"yoast_head":"\nHow to build customer loyalty? 7 simple tips and ideas<\/title>\n<meta name=\"description\" content=\"Find out how to build customer loyalty through marketing gamification, by offering memorable competition experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.socialshaker.com\/en\/blog\/2025\/02\/21\/how-to-build-customer-loyalty-7-simple-and-original-tips-and-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build customer loyalty? 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