{"id":49873,"date":"2025-02-05T11:51:42","date_gmt":"2025-02-05T10:51:42","guid":{"rendered":"https:\/\/www.socialshaker.com\/blog\/2025\/02\/05\/new-labyrinth-mechanics-engage-your-audience\/"},"modified":"2026-04-26T19:07:40","modified_gmt":"2026-04-26T18:07:40","slug":"create-an-online-labyrinth","status":"publish","type":"post","link":"https:\/\/www.socialshaker.com\/en\/blog\/2025\/02\/05\/create-an-online-labyrinth\/","title":{"rendered":"New Labyrinth mechanics: engage your audience!"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>At Socialshaker, we&#8217;re proud to present the <strong><a href=\"https:\/\/www.socialshaker.com\/en\/project\/labyrinth\/\">Labyrinth<\/a><\/strong>, a brand new feature that has been added to our platform.<\/p>\n<p>This concept, <strong>inspired by the famous Pacman game<\/strong>, combines immersion, personalisation and marketing performance. Creating an online labyrinth means offering your customers and prospects a fun experience that highlights your brand while enabling you to achieve your engagement objectives. <\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_button button_url=&#8221;https:\/\/platform.socialshaker.com\/fr\/login&#8221; button_text=&#8221;I create my Labyrinth game&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c40ba20b-4bf1-47d2-bbb9-baa3da12e41e&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/02\/labyrinthe-jeu.webp&#8221; alt=&#8221;labyrinth competition game&#8221; title_text=&#8221;labyrinthe-game&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/02\/labyrinthe-jeu-mobile-ingame.webp&#8221; alt=&#8221;Labyrinth mobile game&#8221; title_text=&#8221;labyrinth-game-mobile&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Labyrinth: the new immersive marketing game<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With the Labyrinth, immerse your participants in an <strong>immersive experience<\/strong> where they have to find their way through a series of bonuses and penalties.<\/p>\n<p>Visitors to your website or your subscribers, customers or prospects navigate a maze, trying to achieve the best score before the time runs out. The Labyrinth is a game mechanic designed to <strong>maximise participant engagement<\/strong>. This fun concept enhances your brand while creating a unique experience for your audience.  <\/p>\n<p>With just a few clicks, you can <strong>create a personalised labyrinth<\/strong>, tailored to your visual identity and your specific needs. Here&#8217;s how it works: <\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Customisation to match your brand image<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The Labyrinth is <strong>fully customisable<\/strong> to suit your visual identity and objectives. You can choose the background image, define the appearance of the enemies and heroes, adjust the colours of the walls and corridors, or integrate elements specific to your campaign. This flexibility allows you to create an experience perfectly aligned with your brand.  <\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>An immersive gaming experience<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The game is based on a simple but effective mechanic: collecting points by avoiding obstacles, with a scoring system that encourages<strong> competitive engagement<\/strong>. For even more interactivity, a <a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/20\/how-to-create-an-original-draw-contest\/\">prize draw<\/a> can reward the best players or those who simply take part. <\/p>\n<p>Stimulate the interest of your audiences by offering <a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/04\/26\/what-prizes-for-marketing-competitions-our-tips\/\">attractive rewards<\/a>! <\/p>\n<p>The option of sharing on social networks also helps to generate virality around your campaign.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The advantages of the Socialshaker platform for launching your Labyrinth<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Creating a labyrinth on our platform means you benefit from :<\/p>\n<ul>\n<li><span style=\"font-weight: 300\">Complete customisation: adjust the design and settings to reflect your brand identity<\/span><\/li>\n<li><span style=\"font-weight: 300\">Mobile compatibility: your interactive maze adapts to all screens for a seamless experience.<\/span><\/li>\n<li><span style=\"font-weight: 300\">Real-time statistics: measure the impact of your campaign and optimise your marketing performance.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Wondering <a href=\"https:\/\/help.socialshaker.com\/fr\/articles\/10368692-configurer-une-mecanique-de-labyrinthe\">how to set up the Labyrinth<\/a> and exploit all its possibilities? Check out our <a href=\"https:\/\/help.socialshaker.com\/fr\/articles\/10368692-configurer-une-mecanique-de-labyrinthe\">FAQ<\/a> to find out all the technical details and tips for generating your own labyrinth. <\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/02\/labyrinthe-jeu-mobile-classement-1-1.webp&#8221; alt=&#8221;labyrinth mobile game ranking&#8221; title_text=&#8221;labyrinth-mobile-game-ranking(1)&#8221; align=&#8221;center&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/02\/labyrinthe-jeu-mobile-classement-2.webp&#8221; alt=&#8221;labyrinth mobile competition ranking&#8221; title_text=&#8221;labyrinth-mobile-game-ranking-2&#8243; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_button button_url=&#8221;https:\/\/platform.socialshaker.com\/fr\/login&#8221; button_text=&#8221;I create my Labyrinth game&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c40ba20b-4bf1-47d2-bbb9-baa3da12e41e&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The advantages of the Labyrinth mechanism<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The Labyrinth does more than entertain: it serves specific marketing objectives that help to reinforce your overall strategy.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Boost brand awareness<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Associating your brand with a moment of fun and positive competition improves its perception and attracts the attention of a wider audience, thanks in particular to the social sharing and sponsorship options.<\/p>\n<p>Secondly, in a context where consumers are increasingly solicited, offering an interactive and original approach will enable you to stand out from the crowd and attract a curious and motivated audience.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Strengthening commitment<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>By offering a fun and immersive experience, you invite your participants to spend more time with your brand. This prolonged interaction encouraged by the competition creates a strong and memorable bond, increasing their attachment to your company. <\/p>\n<p>By encouraging your audiences to replay to improve their performance, you boost the <a href=\"https:\/\/www.socialshaker.com\/blog\/2023\/03\/09\/generer-du-trafic-sur-son-site\/\">number of repeat visits to your website<\/a>, for example.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Collect qualified leads and build customer loyalty<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>With an integrated registration form, Le Labyrinthe makes it easy to collect strategic data while <a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/06\/3-ways-to-collect-customer-data-efficiently\/\">complying with RGPD regulations<\/a>. Participants&#8217; scores can also be used to segment and personalise your future communications. <\/p>\n<p>Offering an original experience like The Labyrinth also helps to maintain a regular and enjoyable connection with your existing customers, strengthening their loyalty.<\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_button button_url=&#8221;https:\/\/platform.socialshaker.com\/fr\/login&#8221; button_text=&#8221;I create my Labyrinth game&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;c40ba20b-4bf1-47d2-bbb9-baa3da12e41e&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-pm-slice=\"1 1 []\" style=\"text-align: left\"><em>I create my Labyrinth gameWith Socialshaker, creating an online <a href=\"https:\/\/www.socialshaker.com\/en\/project\/labyrinth\/\"><strong>Labyrinth<\/strong><\/a> has never been so easy. Our intuitive interface and customisation options let you quickly design a game that reflects your image. Bring your ideas to life, boost your marketing strategy and offer your audience an unforgettable experience.  <\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Socialshaker, we&#8217;re proud to present the Labyrinth, a brand new feature that has been added to our platform. This concept, inspired by the famous Pacman game, combines immersion, personalisation and marketing performance. Creating an online labyrinth means offering your customers and prospects a fun experience that highlights your brand while enabling you to achieve [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":49788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[54,49,47],"tags":[],"dipi_cpt_category":[],"class_list":["post-49873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-socialshaker","category-engagement-de-leads","category-engagement-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to create a Labyrinth online<\/title>\n<meta name=\"description\" content=\"Discover our new Labyrinth mechanic. 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