{"id":50401,"date":"2025-04-04T15:27:51","date_gmt":"2025-04-04T14:27:51","guid":{"rendered":"https:\/\/www.socialshaker.com\/?p=50401"},"modified":"2026-04-29T22:00:42","modified_gmt":"2026-04-29T21:00:42","slug":"collect-opt-in-through-marketing-competitions","status":"publish","type":"post","link":"https:\/\/www.socialshaker.com\/en\/blog\/2025\/04\/04\/collect-opt-in-through-marketing-competitions\/","title":{"rendered":"Collect opt-in through marketing competitions"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The end of third-party cookies, priorising online privacy, the quest for a personalised customer experience&#8230; What if opt-in were the answer to the marketing challenges facing businesses? <\/p>\n<p>The virtual consent makes for greater transparency and trust in customer relations. The question is how to collect opt-in data in the most effective and least intrusive way possible (while remaining RGPD compliant, of course).  <\/p>\n<p>We present <strong>the advantages of gamification in collecting<\/strong> and <strong>renewing your opt-ins<\/strong>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What is opt-in collection? <\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Collection is the process of <strong>obtaining a user&#8217;s consent<\/strong>. This enables communications to be sent or personal data to be used. Users can give an opt-in (i.e consent to) receive a newsletter, SMS messages or application notifications.  <\/p>\n<p>To comply with the <a href=\"https:\/\/www.economie.gouv.fr\/entreprises\/reglement-general-protection-donnees-rgpd#:~:text=Le%20r%C3%A8glement%20g%C3%A9n%C3%A9ral%20de%20protection,'Union%20europ%C3%A9enne%20(UE).\">RGPD<\/a> (or General Data Protection regulation), it mus be clear, informed and freely given.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Why should brands care about opt-in?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; ul_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>There are many issues involved in collecting opt-in<\/b> for brands:<\/p>\n<ul>\n<li>Regulatory: to comply with the RGPD, companies must guarantee data protection. Opting is one of the obligations that must be met to avoid financial penalties (up to \u20ac20 million or 4% of global turnover).  <\/li>\n<li><a href=\"https:\/\/fr.themedialeader.com\/google-renonce-a-la-fin-des-cookies-tiers\/\">The planned end of third-party cookies<\/a>, long envisaged by Google, enouraged companies to use &#8220;first-party&#8221; data collection strategies (data collected directly form users). Opting-in has thus become essential for refining customer knowledge while respecting their privacy. <\/li>\n<li>Qualifying the database: an opt-in enables you to build up a qualified databse of people who are interested in the offer. Qualification increases the commitment rate of campaigns and their ROI. <\/li>\n<li>Optimising marketing campaigns: by obtaining consent and collecting information on preferences, retailers can personalise their communications. This makes it possible o create targeted content to convert new customers or retain existing ones.  <\/li>\n<\/ul>\n<p>Collecting opt-in is not just a legal requirement. Above all, it is a strategic lever of improving campaign performance and reinforcing brand trust. Adopting a proactive approach helps to build a lasting relationship with buyers.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>A competition to collect opt-ins: the advantages<br \/><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; text_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Gamification, or the introduction of fun and and interactive elements into communications, can <strong>help a company ot collect opt-in<\/strong>. Here are the advantages of this strategy: <\/p>\n<ol>\n<li><strong>Voluntary participation and explicit consent<\/strong>. The competiton is based on voluntary participation, which guarantees a clear opt-in, in compliance with the RGPD. Participants share their consent to <a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/04\/26\/what-prizes-for-marketing-competitions-our-tips\/\">win an attractive prize<\/a>, creating a transparent relationship.  <\/li>\n<li><strong>Increased engagement<\/strong> thanks to the game format. Marketing games offer a more interactive experience than statics formats. This encourages users to give their opt-in. This format reinforces the positive image of the brand. It encourages participants to interact with the content.    <\/li>\n<li><strong>A clear incentive<\/strong>: a reward for an opt-in. Brands offering attractive prizes (gifts, discount vouchers, exclusive rewards) motivate users to sign up to their mailing list and share data. The exchange of value is perceived as win\/win, which increases the opt-in rate for campaigns.  <\/li>\n<li><strong>Easy distribution and high virality<\/strong>. The competition can be shared by emailor via social netorks. Participants can relay the competition to incease their chances of winning, which boosts the visibility of the campaign.  <\/li>\n<\/ol>\n<p>Organising a competition is a <strong>compliant, engaging and effective strategy <\/strong> for collecting opt-in and qualifying your databse. By reinforcing branding and encouraging interaction. This type of campaign combines games with perceived value, maximising the conversion rate.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The key stages in collecting opt-in via a competition<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; text_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>With a platfom specialising in iteractive campaigns such as Socialshaker, brands can take the hassle out of collecting and renweing opt-in. Here are steps for creating and engaging competition that maximises the opt-in rate (i.e the number of opt-ins\/ total number of participants).  <\/p>\n<ol>\n<li><strong>Create an attractive registration form<\/strong> to collect information (name, email, RGPD consent, etc.). Socialshaker offers forms integrated into the game experience to ensure that participants share their data voluntarily; <\/li>\n<li><strong>Choosing the right game mechanics<\/strong>. Brands can choose from games designed to capture attention, such as <a href=\"https:\/\/www.socialshaker.com\/en\/project\/quiz\/\">Quizzes<\/a>, <a href=\"https:\/\/www.socialshaker.com\/en\/project\/instant-win\/\">Instant Wins<\/a> (<a href=\"https:\/\/www.socialshaker.com\/en\/project\/instant-scratch\/\">Scratch-offs<\/a>, <a href=\"https:\/\/www.socialshaker.com\/en\/project\/jackpot\/\">Jackpots<\/a>) or &lt;a href=&quot;https:\/\/www.socialshaker.com\/en\/project\/photo-contest\/<br \/>&#8220;&gt;Creative Competitions<\/a>. <\/li>\n<li><strong>Define the rules for participation and the winning mechanism<\/strong>. users will have to register (via the form) to play. They then enter the game and find out if they have won by <a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/12\/20\/how-to-create-an-original-draw-contest\/\">drawing lots<\/a>. The company chooses the prize-giving mechanism and the prizes to be awarded.   <\/li>\n<li><strong>Optimise campaign distribution<\/strong>. Socialshaker makes it easy to distribute <a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/06\/14\/10-examples-of-competitions-for-every-purpose\/\">competitions<\/a> across the relevant channels for the brand (social media, website, email campaigns). Participants can invite their friends, thanks to sponsorship mechanisms that increase the chances of winning.  <\/li>\n<li><strong>Track campaign KPIs and qualify the database<\/strong>. The information collected via the game is exported to a database, segmented and qualified. Socialshaker offers analysis tools for optimising campaigns (tracking participation, rates, campaign ROI, type of profile rates, campaign ROI, type of profile collected, etc.).  <\/li>\n<\/ol>\n<p><strong>Bonus<\/strong>: Companies can schedule a retargeting campaign before opt-ins expire in order to renew them. This method ensure the longevity of their mailing list and builds customer loyalty. <\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;rgba(0,0,0,0.05)&#8221; box_shadow_blur_tablet=&#8221;&#8221; box_shadow_blur_phone=&#8221;0px&#8221; box_shadow_blur_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Checklist for collecting opt-in via gamification<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; text_font=&#8221;&#8211;et_global_body_font|300|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Finally, here are the factors to bear in mind when boosting your opt-in rate through gamification:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>Simplify the user journey<\/strong>: the collection form should be short and easy to fill in. Avoid unnecessary data and steps to limit abandonment. To maxmise the opt-in rate, it can be inserted after the gamr and allow participants to find out if they have won a prize ;  <\/li>\n<li>Clearly highlight the usefulness of opt-in, such as <strong>receiving relevant information<\/strong> or personalised promotions ;<\/li>\n<li>Demonstrate total transparency by being very clear about the <strong>use of data<\/strong> and compliance with the RGPD ;<\/li>\n<li>Offer an attractive reward tailored to the target to maximise interest and participation ;<\/li>\n<li>Make the opt-in collection experience as fin and engaging as possible, with a <strong>playable format adapated to the audience<\/strong> or linked to a marketing highlight;<\/li>\n<li>Promote the game on the relevant marketing channels and encourage sponsorship to maximise the virality of the campaign.<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><em>Creating a competition remains one of the most effective ways of collecting opt-in and qualifying your database. With Socialshaker, you <a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2023\/05\/25\/5-steps-to-a-successful-game-marketing-campaign\/\">can design highly engaging interactive campaigns<\/a> that will maximise your opt-in rate. <a href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/\">Discover our playable mechanics<\/a> and strenghten the relationship between your brands and its customer!<br \/>  <\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The end of third-party cookies, priorising online privacy, the quest for a personalised customer experience&#8230; What if opt-in were the answer to the marketing challenges facing businesses? The virtual consent makes for greater transparency and trust in customer relations. The question is how to collect opt-in data in the most effective and least intrusive way [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":50288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[48,47],"tags":[],"dipi_cpt_category":[],"class_list":["post-50401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees","category-engagement-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 tips for collecting opt-in through competitions<\/title>\n<meta name=\"description\" content=\"The 5 key stages + tips for collecting opt-in via a competition and using gamification to qualify your database.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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