[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Consumers expect brands to be authentic and to embody their values<\/b>. UGC (User Generated Content) is a powerful lever in the face of traditional advertising, which often has little impact. <\/p>\n
By relying on content created by their audience<\/b>, brands can put in place personalisd and engaging communications. This conten attracts attention, inspires trust and influences pruchasing decisions. <\/p>\n
Let’s take the example of gamification as a tool for collecting UGC. Brands can transform their customers into ambassadors by integrating interactive mechanisms into their campaigns. This maximises the impact of the marketing strategy. <\/p>\n
Discover our advice on how to combine competitions and User Generated Content <\/b> as well as examples of how to gamify your UGC campaigns. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” global_colors_info=”{}”]<\/p>\n
UGC (User Generated Content) refers to content created and shared by a brand’s customers<\/b> rather than by the brand itself.<\/p>\n
This content can take various forms<\/p>\n
<\/a><\/li>\n UGC allows brands to benefit from free, authentic advertising<\/b>, often more powerful than content produced by the companies themselves.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n User-generated content (UGC) offers several advantages for bradns. It reinforces their authenticity<\/b>, influences purchasing decisions and promotes customer engagement and loyalty. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]UGC is perceived as more authentic than brand-produced content. In France, 84% of consumers<\/a> are inclined to trust a marketing campaign if it includes user-generated content. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]The opinions and recommendations of other consumers have an impact on purchasing decisions. According to one study, 80% of French Internet users<\/a> check online before buying, and negative reviews can deter 96% of them from finalizing a purchase. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Integrating UGC into marketing campaigns increases engagement. Companies see 50% higher<\/a> engagement when user-generated content is integrated into their social network campaigns. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” global_colors_info=”{}”]<\/p>\n The challenge for brands wishing to generate UGC is to find ways of encouraging their community to share content<\/b>. <\/p>\n Gamification offers a number of advantages to brands wishing to boost their UGC strategy<\/b>. It introduces the appealofrewards and the fun aspect of a challenge. The competition encourages participants to get involved in content production. <\/p>\n Here are the advantages of this strategy:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” global_colors_info=”{}”]<\/p>\n Depending on their sector of activity, brands can deploy different mechanisms to generate UGC<\/b>. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]The competition<\/span><\/a> is therefore a lever for brands wishing to generate UGC. To optimize their gamification strategy<\/b>, brands can follow these 3 tips, drawn from successful marketing campagins. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Why? <\/b>Rules that are too strict or precise can stifle creativityn while a framework that is too free risks producing UGC that is irrelevant or inconsistent with the brand’s universe. <\/p>\n How?<\/b> Define clear criteria (theme, format,hastag) while leaving room for originality. <\/p>\n Example<\/b>: For its photo contest, the Pearl Resort hotel group invited participants to share a snapshot capturing “the unique identity of one of our hotels”. The brief was both precise, to produce content relevant to the campaigns, and broad, so as not to restrict participants. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Why?<\/b> How?<\/b> Organize a voting system where users can support their favorite content.<\/p>\n Example<\/b>: For its “Natural landscapes and biodiversity” competition, the Environment Week invited its community to vote for their favorite photo via a Fan’s Choice mechanism<\/a>. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Why?<\/b> A good reward boosts participation and motivates you to produce quality content.<\/p>\nWhat are the advantagesof UGC for brands?<\/h2>\n
1. Enhancing authenticity and credibility<\/h3>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n2. Influence on purchasing decisions<\/h3>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n3. Foster customer commitment and loyalty<\/h3>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nWhy link competitions and UGC?<\/h2>\n
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<\/b> Offering gifts encouraged the creation of original content. The more desirable the reward, the higher the level of engagement. <\/li>\n
<\/b> Setting clear rules (a theme, a format, a hashtag) ensures consistency with the brand image. This avoids irrelevant entries and leaves room for creativity. <\/li>\n
<\/b>Encouraging participants to share their content on social networks increases organic reach. Voting can reinforce this virality by encouraging candidates to mobilize their community. <\/li>\n
<\/b>The competition showcases users’ creations. This reinforces the sense of belonging and boosts loyalty. <\/li>\n<\/ul>\nExamples of UGC-based contest
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“>Organize a photo contest<\/a> in which participants share their outifits incorporating items from the brand, with a dedicated hashtag.<\/li>\nOur tips for gamifying your UGC strategy<\/h2>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n1) Find the right balance in the context rules<\/h3>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n2) Make the contest more interactive with community voting<\/h3>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/03\/semaine-environnement-fans-choice-.webp” alt=”environment week -fans choice” title_text=”environnement-week-fans-choice” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n3) Choose attractieve, relevant rewards
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