[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Looking for a simple, Monday-style and effective format to boost the engagement of your online audience? The digital scratch game is a must. Accessible to all, quick to set up, it seduces by its instantaneous and immersive aspect<\/strong>, while offering great opportunities to convert, collect leads or build loyalty. <\/p>\n In this article, we explore the different use cases for scratch games<\/strong>, and guide you step by step to create your own engaging campaign with Socialshaker. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The online scratch game<\/a>, or Instant Scratch, is a fast-paced, fun mechanic<\/strong> that’s very popular with digital marketing strategies. The principle is simple: the user scratches a virutal zone to reveal instantly whether or not he or she has won a prize. This immediate interactivity captures the attention of participants and encourages engagement. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” global_colors_info=”{}”]<\/p>\n Scratch game offer several advantages for brands<\/strong> looking to boost their marketing strategy<\/a>:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The great strength of the scratch game is that it can be perfectly integrated into different use cases<\/strong> and serve different strategic objectives<\/a>.<\/p>\n Here are 4 cases in which Instant Scratch can be relevant.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” global_colors_info=”{}”]<\/p>\n Scratch game is a highly effective way of collecting qualified leads in a fluid, non-intrusive way. In exchange for their participation, users fill in a form, which helps build or enrich a database that can be used for future marketing actions. <\/p>\n Advice<\/strong>:<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/05\/Le-Mans-Challenge-grattage.webp” alt=”Le Mans Challenge – Scratch” title_text=”Le Mans Challenge – scratch game” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” custom_margin=”44px||51px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” global_colors_info=”{}”]<\/p>\n Easy to understand and play, scratch game is an excellent way to create interaction with your community on social networks or via your existing base. It generates reactions and shares, and strengthens the emotional bond with the brand. Advice<\/strong>:<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/05\/Animation-Paques-Grattage.webp” alt=”Easter animation – Scratch” title_text=”Easter animation – Scratch” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” custom_margin=”44px||51px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n Online scratching can be used as a purchase trigger, offering discounts or personalized offers revealed only via the game. This stimulates sales while making the experience more fun than a simple promo code. <\/p>\n Advice<\/strong>:<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/05\/Yves-Rocher-Grattage.webp” alt=”Yves Rocher – scratch game” title_text=”Yves Rocher – scratch game” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” custom_margin=”44px||51px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” global_colors_info=”{}”]<\/p>\n Used with an existing customer base, scratch cards can also strengthen brand loyalty by rewarding loyal customers with surprise rewards. It’s a simple way to re-engage your audience and encourage them to make new purchases. <\/p>\n Advice<\/strong>:<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/05\/Auteuil-Brasseries-temps-fort-sportif.webp” alt=”Auteuil Brasseries – sports highlight” title_text=”Auteuil Brasseries – sports highlight” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” custom_margin=”44px||51px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/05\/Auteuil-Brasseries-temps-fort-sportif-mobile.webp” alt=”Auteuil Brasseries – sports highlight – mobile” title_text=”Auteuil Brasseries – mobile sports highlight” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” custom_margin=”44px||51px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Creating an online scratch game is an effective strategy for boosting audience engagement and conversions<\/strong>. Here’s a step-by-step guide to designing and optimizing your game animation. <\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” global_colors_info=”{}”]<\/p>\n Before getting started, it’s important to clearly identify the campaign objectives (lead acquisition, loyalty, sales increase, etc.) and precisely target their audience. These elements will guide the game’s design, message and rewards. <\/p>\n Best practices<\/strong><\/p>\n <\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” global_colors_info=”{}”]<\/p>\n An attractive design, consistent with the brand’s visual identity, is essential to captivate participants.<\/p>\n Steps to follow<\/strong>:<\/p>\n Best practices<\/strong>:<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”–et_global_body_font|300|||||||” global_colors_info=”{}”]<\/p>\nWhy launch a scratch game?<\/h2>\n
How does an online scratch game work?<\/h3>\n
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When to launch a scratch game? <\/h2>\n
1. Lead acquisition<\/h3>\n
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2. Community animation <\/h3>\n
It’s particularly interesting for engaging your audience around a strategic highlight. Whether it’s Christmas, sales, Halloween, back-to-school or a sporting event<\/a>, scratch cards are ideal for punctuating your marketing calendar and capitalizing on key moments in the year. It attracts attention at just the right moment, and allows you to align your communication with current events. <\/p>\n\n
3. Conversion<\/h3>\n
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4. Loyalty<\/h3>\n
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Our tips and best practices for maximizing the effectiveness of an online scratch game<\/h2>\n
1. Define your objectives and targets<\/h3>\n
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2. Designing the game<\/h3>\n
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3. Set up endowments<\/h3>\n