[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The back-to-school period is a key moment for brands, a time to animate, convert and build audience loyalty. After a summer often marked by a decline in engagement, it’s essential to reconnect with consumers<\/strong>. <\/p>\n Fun and engaging, contests are an excellent way to capture attention and encourage interaction.<\/strong> In this article, we present three ideas for back-to-school contests, along with inspiring examples and practical advice.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” global_colors_info=”{}”]<\/p>\n The back-to-school period is a strategic time for brands<\/strong>, offering a unique opportunity to boost sales activities and strengthen ties with customers. Beyond the financial aspects, the back-to-school season offers an opportunity to reconnect with an audience<\/strong> that may have been less engaged during the summer vacations. Brands can re-engage their customers, gather feedback and adjust their offers to meet current expectations. It’s also a time to strengthen customer relationships<\/a>, demonstrating a proactive presence and understanding of consumers’ changing needs. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Gamification<\/a>, particularly through competitions, is a powerful tool for energizing this commercial highlight<\/strong>. Playful, interactive formats can better engage your audience, strengthen customer relations and collect valuable data. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Scratch cards<\/a> are an excellent way to attract the attention of your community during the back-to-school season, especially when the rewards are linked to popular back-to-school products. This type of mechanic generates a high participation rate and immediate commitment, thanks to the surprise effect and the possibility of winning prizes instantly. <\/p>\n Our practical tips for adapting it to the new school year:<\/p>\n Example<\/strong>: A Vos Marques re-engaged its community for the back-to-school season by sharing a scratch-off game. The game performed particularly well, not least because participants had the chance to win their school supplies wishlist. <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/05\/a-vos-marques-jeux-concours-rentree.webp” alt=”On your marks – back-to-school competitions” title_text=”on your marks – back-to-school competitions” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The Wheel of Fortune<\/a> is a visual and dynamic game that lets you discover your products in a fun way. ThisInstant Win<\/a> format is ideal for introducing new products or highlighting key offers during the back-to-school season, arousing both enthusiasm and curiosity. <\/p>\n Our practical tips for adapting it to the new school year:<\/p>\n Example<\/strong>: Sanitarium Polyn\u00e9sie used the mechanics of the Wheel of Fortune to promote its healthy food offer, capitalizing on the good resolutions made by its community at the start of the new school year.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/05\/sanitarium-polynesie-jeux-concours-rentree.webp” alt=”Sanitarium Polyn\u00e9sie – back-to-school competitions” title_text=”sanitarium polynesia – back-to-school competitions” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n An interactive quiz<\/a> is an excellent way to gather information about your customers through an engaging experience. At the start of the school year, it helps you to better understand your audience’s needs and expectations, while reinforcing interaction. This information can then be used to refine future marketing actions. <\/p>\n Our practical tips for adapting it to the new school year:<\/p>\n Example<\/strong>: Flammarion organized a back-to-school quiz<\/a> to gauge the literary preferences of its audience. Participants could win the book of their choice ina draw<\/a>. <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2025\/05\/flammarion-jeux-concours-rentree.webp” alt=”Flammarion – back-to-school competitions” title_text=”flammarion – back-to-school competitions” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Here are the best practices for maximizing the impact of your back-to-school marketing campaign.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Before launching a contest, it’s essential to understand the needs and frustrations of your audience during the back-to-school season: tips on how to get better organized, bargain hunting, or the need to re-equip after the summer? By responding to these expectations, brands can create a more relevant and engaging experience. <\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The back-to-school period is a key time to boost sales, especially with events such as back-to-school or the first end-of-year promotions. Brands can take advantage of this period to design an immersive experience in keeping with the back-to-school spirit, for example by associating their contest with special promotions or seasonal products. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nWhy is back-to-school a key time for brands?<\/h2>\n
The two main challenges of this commercial high point<\/strong> are to boost sales, but also to prepare for the ultra-strategic fourth half of the year for companies in all sectors.<\/p>\n\n
3 examples of inspiring back-to-school competitions<\/h2>\n
Here are three ideas for back-to-school contests. <\/p>\n1. A scratch card game to liven up your back-to-school community <\/h3>\n
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2. A wheel of fortune to help you discover your products for the back-to-school season <\/h3>\n
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3. An Open Quiz<\/h3>\n
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Our tips for successful back-to-school competitions<\/h2>\n
1. Identify frustration points for back-to-school<\/h3>\n
2. Capitalize on commercial time to create an immersive experience<\/h3>\n
3. Offer attractive endowments<\/h3>\n