{"id":65104,"date":"2025-11-06T08:03:00","date_gmt":"2025-11-06T07:03:00","guid":{"rendered":"https:\/\/www.socialshaker.com\/?p=65104"},"modified":"2026-06-01T22:08:28","modified_gmt":"2026-06-01T21:08:28","slug":"how-to-announce-and-promote-a-contest","status":"publish","type":"post","link":"https:\/\/www.socialshaker.com\/en\/blog\/2025\/11\/06\/how-to-announce-and-promote-a-contest\/","title":{"rendered":"How to announce and promote a contest?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Launching a contest is not just about creating a fun and engaging concept. Its success depends above all on <\/span><strong>how it is announced and promoted<\/strong><span style=\"font-weight: 400\"><strong>.<\/strong> Without a clear and well-targeted communication strategy, even the best contest can go unnoticed. To reach the right audience, generate engagement, and achieve your goals, a solid communication plan is essential.<\/span><\/p>\n<p><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">This article shares practical tips on how to <\/span><strong>announce and promote a contest<\/strong> effectively. From the teasing phase to post-campaign follow-up, every step plays a key role in maximizing your campaign\u2019s visibility and impact.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left\">How communication boosts a contest&#8217;s impact?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">A well-designed communication plan is key to <strong>maximizing the visibility of a contest.<\/strong><span style=\"font-weight: 400\"> Today, platforms such as <\/span><a href=\"https:\/\/www.socialshaker.com\/blog\/2024\/08\/16\/comment-faire-un-jeu-concours-sur-instagram-conseils-et-inspiration\/\"><span style=\"font-weight: 400\">Instagram<\/span><\/a><span style=\"font-weight: 400\">,\u00a0<\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/11\/15\/how-do-i-run-a-tiktok-competition-tips\/\"><span style=\"font-weight: 400\">TikTok<\/span><\/a><span style=\"font-weight: 400\">, YouTube and Facebook are among <\/span><a href=\"https:\/\/brandratna.com\/blog\/the-hubspot-blogs-2025-social-media-marketing-report-data-from-1100-global-marketers\/\"><span style=\"font-weight: 400\">the most effective<\/span><\/a><span style=\"font-weight: 400\"> for reaching marketing goals, especially when it comes to traffic, engagement, and audience growth.<\/span><\/p>\n<p><\/p>\n<p data-start=\"283\" data-end=\"420\">Communicating through the right channels helps reach the widest and most qualified audience at the moment when they are most receptive.<\/p>\n<p><\/p>\n<p style=\"text-align: left\"><strong>Repeating messages<\/strong><span style=\"font-weight: 400\"> creates a reminder effect, strengthens message retention, and encourages participation. A well-promoted campaign also multiplies touchpoints with the target audience and stimulates word of mouth.<\/span><\/p>\n<p><\/p>\n<p style=\"text-align: left\">Post-contest communication is just as important: clearly announcing the winners and sharing the results strengthens trust in the brand.<\/p>\n<p><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Each stage of the communication process enhances <\/span><strong>the overall impact of the contest<\/strong><span style=\"font-weight: 400\">, increasing not only participation but also long-term engagement.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left\">How to create a communication plan for a contest<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">For a contest to truly reach its audience, it\u2019s not enough to simply <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/marketing-campaigns\/\"><span style=\"font-weight: 400\">choose the right mechanics<\/span><\/a><span style=\"font-weight: 400\"> or offer an attractive prize. The organizer must support every stage of the event\u2014before, during, and after the campaign\u2014with targeted and impactful communication actions.<\/span><\/p>\n<p><\/p>\n<p style=\"text-align: left\">This overall strategy helps maintain attention, optimize participation, and extend the impact on the brand. Here are practical tips to effectively announce a contest and communicate throughout and after the campaign.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left\">How to promote a contest?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Announcing a contest should spark interest without revealing everything. Effective teasing builds curiosity with eye-catching visuals and messages that make the audience want to learn more. For example, a countdown or a message like \u201cA surprise is coming soon\u201d helps <\/span><strong>create genuine suspense <\/strong>and sets the stage even before the marketing contest officially launches.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\">1. Vary marketing channels to announce a contest<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Using various marketing channels<\/strong>such as social media, newsletters, or temporary stories allows you to reach a diverse audience. This variety maximizes the chances of connecting with the right people at the right time while increasing touchpoints with potential participants. Well-timed reminders help improve recall and sustain interest over the medium term.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\">2. Leverage influencer marketing and co-branding<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">To amplify the impact of a contest, brands can also <strong>engage influencers<\/strong><span style=\"font-weight: 400\">, ambassadors or implement <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/10\/25\/co-branding-competitions-to-boost-visibility\/\"><span style=\"font-weight: 400\">a co-branding strategy<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><\/p>\n<p data-start=\"125\" data-end=\"429\">Influencer marketing offers a more authentic relay that builds credibility for the contest within their community. For greater impact, it\u2019s recommended to co-create content with influencers, such as personalized teasers or presentation videos that encourage spontaneous engagement from their followers.<\/p>\n<p><\/p>\n<p data-start=\"125\" data-end=\"429\">Co-branding, on the other hand, helps expand the message and reach a wider audience, including those who may not yet know the brand organizing the contest.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\">3. Build excitement by teasing the prize details<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Offering a pre-registration phase before the official launch helps <\/span><strong>gather qualified contacts<\/strong><span style=\"font-weight: 400\"> and build anticipation during the pre-launch stage. Supporting this step with clues about the prize (teasing the nature of the gift, blurred photos, or a puzzle to solve) stimulates curiosity and encourages sign-ups.<\/span><\/p>\n<p><\/p>\n<p style=\"text-align: left\">Finally, having a small group of participants test the contest allows you to fine-tune the mechanics in advance and improve the experience before reaching a wider audience. Carefully planning this announcement phase lays the foundation for a successful launch and helps boost the number of participants.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left\">How to communicate about a contest?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">During a <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2024\/11\/08\/gamification-marketing-why-and-how-to-get-started\/\"><span style=\"font-weight: 400\">marketing gamification<\/span><\/a> campaign<span style=\"font-weight: 400\">, it is essential to tailor the message to each channel used for promotion.<br \/><\/span><\/p>\n<p><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>In email marketing<\/b><span style=\"font-weight: 400\">: use a clear and compelling subject line, with regular reminders to re-engage subscribers and remind them of the participation deadline.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>On social media<\/b><span style=\"font-weight: 400\">: vary formats (posts, stories, reels) to keep the audience engaged.<\/span><\/li>\n<li><b>At physical locations<\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">:<\/span><\/span>\n<p data-start=\"117\" data-end=\"589\">leverage in-store channels. For example, the brand can set up interactive kiosks to allow visitors to play directly in-store. Another option is to include a QR code on receipts to simplify participation.<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><span style=\"font-weight: 400\"><strong>Creating a sense of urgency is also a powerful lever<\/strong> to amplify the impact of a marketing contest. Emphasizing the contest\u2019s imminent end or limited number of entries encourages the audience to act quickly. Well-timed reminders also reinforce the chance to win without overwhelming the audience.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400\">Finally, it is crucial to <strong>track contest KPIs in real time<\/strong>. Analyzing participation rates, post engagement, and generated traffic <\/span>allows<strong> for communication adjustments<\/strong> throughout the campaign. For example, if one channel underperforms, efforts can be increased on others.<\/p>\n<p><\/p>\n<p>This agile approach, combined with tailored messaging, ensures optimal visibility and a high participation rate throughout the contest.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left\">How to announce the winners of a contest?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Announcing the winners of a contest is a crucial moment that requires <\/span><strong>clear and transparent communication<\/strong><span style=\"font-weight: 400\">. It is important to comply with regulations by publishing the results promptly after the contest ends. To protect the winners\u2019 privacy, it is best to mention only their first name and the initial of their last name (with their consent, of course).<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400\">This stage is also an opportunity to <\/span><strong>warmly thank all participants<\/strong><span style=\"font-weight: 400\">. A sincere message from the brand shows appreciation for their engagement, which helps build loyalty and encourages participation in future contests.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400\">Beyond simply announcing the winners, it is strategic to leverage this post-campaign phase to <\/span><strong>create authentic content<\/strong><span style=\"font-weight: 400\">. The brand can share photos, videos, or testimonials from the winners. In the case of a creative contest (<\/span><a href=\"https:\/\/www.socialshaker.com\/en\/project\/video-contest\/\"><span style=\"font-weight: 400\">video<\/span><\/a>\u00a0<a href=\"https:\/\/www.socialshaker.com\/en\/project\/photo-contest\/\"><span style=\"font-weight: 400\">or photo contest<\/span><\/a><span style=\"font-weight: 400\">), the brand can also publish <\/span><a href=\"https:\/\/www.socialshaker.com\/en\/blog\/2025\/04\/11\/ugc-user-generated-content-how-does-it-work-ugc-and-gamification\/\"><span style=\"font-weight: 400\">User Generated Content (UGC)<\/span><\/a><span style=\"font-weight: 400\"> generated throughout the campaign. This kind of content humanizes the brand and extends the contest\u2019s visibility well beyond its end.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400\">Finally, the post-contest period is an ideal time to <\/span><strong>tease an upcoming campaign<\/strong><span style=\"font-weight: 400\"> or event aligned with <\/span><a href=\"https:\/\/www.socialshaker.com\/blog\/2024\/11\/29\/calendrier-marketing-2025\/\"><span style=\"font-weight: 400\">the marketing calendar<\/span><\/a><span style=\"font-weight: 400\">. This helps maintain attention, engage the community, and set the stage for the next initiative.<\/span><\/p>\n<p><\/p>\n<p><i><span style=\"font-weight: 400\">Creating a solid communication plan is essential to maximize a contest\u2019s impact and sustain your community\u2019s engagement. Socialshaker helps you distribute your campaigns across all your channels (social media, email, website, and mobile app) at the right time. With <\/span><\/i><a href=\"https:\/\/www.socialshaker.com\/en\/solutions\/\"><i><span style=\"font-weight: 400\">our all-in-one solution<\/span><\/i><\/a><i><span style=\"font-weight: 400\">, you can also track the performance of your campaigns and optimize them in real time!<\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: left\">Key takeaways: FAQ &#8211; Annoucing and communating about a contest<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\">1. When should you start teasing a contest?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Start teasing a contest <\/span><strong>at least one week before the launch<\/strong><span style=\"font-weight: 400\">,<\/span><\/p>\n<p><\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:4b0c6a36-f15f-4567-8232-b2fb956cef2c-25\" data-testid=\"conversation-turn-52\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ff32caca-0f37-4663-97d2-56cab9abef44\" data-message-model-slug=\"gpt-4-1-mini\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"224\" data-is-last-node=\"\" data-is-only-node=\"\">using a countdown, intriguing visuals, or messages like \u201cA surprise is coming.\u201d This helps capture participants\u2019 attention and build anticipation around the event.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\">2. What are the best channels to communicate about a contest?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>R\u00e9seaux sociaux<\/b><span style=\"font-weight: 400\"> : Instagram, TikTok, Facebook, YouTube<\/span><span style=\"font-weight: 400\"><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Emailing<\/b><span style=\"font-weight: 400\"> : newsletters, relances automatiques<\/span><span style=\"font-weight: 400\"><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Site web &amp; application mobil<\/b><span style=\"font-weight: 400\"><strong>e<\/strong> (via des notifications push)<\/span><span style=\"font-weight: 400\"><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Point de vente<\/b><span style=\"font-weight: 400\"> : PLV, QR codes en caisse et bornes interactives<\/span><span style=\"font-weight: 400\"><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Influence marketing<\/b><span style=\"font-weight: 400\"> : contenu co-cr\u00e9\u00e9 avec des ambassadeurs<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">L\u2019id\u00e9al pour communiquer sur un jeu concours est de <\/span><strong>combiner plusieurs canaux marketing<\/strong><span style=\"font-weight: 400\"> pour toucher une audience large et qualifi\u00e9e.<\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\">3. How can you effectively follow up with participants?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>To effectively follow up with contest participants, consider the following:<\/p>\n<p><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Send <\/span><strong>reminder emails<\/strong><span style=\"font-weight: 400\"> before the contest closes<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Regularly share <\/span><strong>stories and posts on social media<\/strong><span style=\"font-weight: 400\"> to keep attention live<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create a <strong>sense of urgency<\/strong> with messages like &#8220;Only 2 days left!&#8221; or &#8220;Only 100 entries remaining!&#8221;<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\">4. How to tease a contest prize without giving everything away?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">To capture participants&#8217; attention in a contest, you should:<\/span><\/p>\n<p><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use blurred or mysterious visuals of the prizes<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Share <\/span><strong>clues or riddles<\/strong><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Offer a <\/span><strong>mini contest within the contest<\/strong><span style=\"font-weight: 400\"> (e.g., a puzzle to solve to guess the prize)<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\">5. How to build a communication plan around a contest?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"0\" data-end=\"60\">Communication around a contest should be planned as follows:<\/p>\n<p><\/p>\n<ol>\n<li style=\"font-weight: 400\"><strong>Before<\/strong><span style=\"font-weight: 400\"><strong>:<\/strong> teaser, pre-registrations, internal testing<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>During<\/strong><span style=\"font-weight: 400\"><strong>:<\/strong> regular messages, varied content, creating a sense of urgency<\/span><\/li>\n<li style=\"font-weight: 400\"><strong>After<\/strong><span style=\"font-weight: 400\"><strong>:<\/strong> announcing winners, thanking participants, sharing user-generated content (UGC), teasing the next event<\/span><\/li>\n<\/ol>\n<p><\/p>\n<p><span style=\"font-weight: 400\">Be sure <\/span><strong>to measure the contest&#8217;s performance <\/strong><span style=\"font-weight: 400\">(traffic, engagement, participation rate) and adjust your communication strategy in real time.<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\">6. How to promote a contest with influencers?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select influencers who align with your target audience<br data-start=\"54\" data-end=\"57\" \/><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Co-create exclusive content such as videos, demos, and Q&amp;A sessions<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Allow them freedom of tone for greater authenticity<br data-start=\"178\" data-end=\"181\" \/><\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><span style=\"font-weight: 400\">Their reach helps <\/span><strong>strengthen credibility<\/strong><span style=\"font-weight: 400\"> and <\/span><strong>sparks natural word-of-mouth promotion<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\">7. How to announce winners while complying with GDPR?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>To announce contest winners while respecting GDPR, you should:<\/p>\n<p><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Publish only the <\/span><b>first name + last name initial<\/b><span style=\"font-weight: 400\">, unless you have explicit consent<\/span><\/li>\n<li><span style=\"font-weight: 400\">Obtain <\/span><b>consent<\/b><span style=\"font-weight: 400\"> before sharing any images or testimonials<\/span><\/li>\n<li>Communicate transparently immediately after the contest ends<\/li>\n<li><span style=\"font-weight: 400\">Highlight the winners with authentic content such as photos, videos, or quotes<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launching a contest is not just about creating a fun and engaging concept. Its success depends above all on how it is announced and promoted. Without a clear and well-targeted communication strategy, even the best contest can go unnoticed. To reach the right audience, generate engagement, and achieve your goals, a solid communication plan is [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":64688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[34,35,33],"tags":[],"dipi_cpt_category":[],"class_list":["post-65104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gamification","category-jeux-concours-marketing","category-jeux-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to announce a contest? 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