Why insure your pet<\/strong> ?<\/p>\nThe insurance company offers to cover the cost of sometimes costly interventions in the event of illness, accident or surgery, as well as preventive expenses, up to 100%, to ensure that our animal friends enjoy the best possible health.<\/p>\n
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Animal welfare and Mother’s Day<\/h2>\n
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To celebrate \u201cthe love you have for your pets\u201d, Sant\u00e9Vet has chosen Mother’s Day<\/strong> for the second year running, with a campaign full of tenderness.<\/p>\nBy setting up the Instant Win game, Sant\u00e9Vet wanted to boost awareness<\/strong> of its services and acquire new prospects<\/strong>, while at the same time boosting its image in France.<\/p>\nBecause there’s a lot at stake in the animal insurance sector. Animal health insurance is a booming niche market<\/strong>, with the emergence of specialized competitors, a growing number of pets and increasing life expectancy. What’s more, of the 60 million pets in France<\/strong>, only 5% are insured. <\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”30px” text_line_height=”1.2em” header_2_font=”|300|||||||” custom_margin=”10px||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
A customized campaign<\/h2>\n
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This competition was an opportunity to offer \u201c1 year pet insurance<\/strong>\u201d to one of the participants and their pet. A significant gift that raised awareness among customers and prospects of the importance of prevention and health cover for their pets. <\/p>\nIn addition, personalized fields have been activated in the campaign form to better target customers and prospects:<\/p>\n
\n- ” Do you own a: Cat \/ Dog \/ other \/ I don’t have a pet?<\/em> “
This field determines which types of packages will be most suitable for future customers<\/li>\n<\/ul>\n <\/p>\n
\n- ” Your pet is … ” : a puppy – cat (under 8 month old)<\/em>
This field is used oto determine the age of the animal and whether it is eligible for cover by the mutual insurance company (animals over 7 years old cannot be insured).<\/li>\n<\/ul>\n <\/p>\n
\n- ” What’s his name ?<\/em> “
The purpose of this filed is to personalise the email header with your pet’s name.<\/li>\n<\/ul>\n[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”30px” text_line_height=”1.2em” header_2_font=”|300|||||||” custom_margin=”10px||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Partnership as a promotional lever<\/h2>\n
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Sant\u00e9Vet relied on its network of partners<\/strong> to promote its competition on social networks, with the participation of Feliway, Meyou Paris and Wanimo. The many gifts<\/strong> offered were also the subject of partnerships with accessories for the well-being of pets, products for animal hygiene (Canhe connected pendants, Fit Sprays Feliway, promotional codes at Wanimo, Woufbox, Miaoubox). This collaboration has strengthened Sant\u00e9Vet’s credibility as a leader in the sector and highlighted its quality offering. <\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”30px” text_line_height=”1.2em” header_2_font=”|300|||||||” custom_margin=”10px||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Campaign results<\/h2>\n
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\n- 9,533 unique<\/strong> entries and 25,221 total entries<\/li>\n
- 16% Newsletter opt-in <\/strong><\/li>\n
- 3,401 new fans<\/strong> during the contest period<\/li>\n
- 2,220 clicks<\/strong> on the Facebook Ads sponsored post<\/li>\n<\/ul>\n
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