{"id":47054,"date":"2024-11-11T17:22:29","date_gmt":"2024-11-11T16:22:29","guid":{"rendered":"https:\/\/www.socialshaker.com\/project\/chronopost\/"},"modified":"2026-04-14T15:33:19","modified_gmt":"2026-04-14T14:33:19","slug":"chronopost","status":"publish","type":"project","link":"https:\/\/www.socialshaker.com\/en\/project\/chronopost\/","title":{"rendered":"Chronopost"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#faf6fd 0%|#ffffff 42%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.25.1&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-15px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYxNiIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; global_module=&#8221;625&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#EA4D3F&#8221; text_font_size=&#8221;14px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;|300|||||||&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: left;\">&lt; Customers<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||30px||false|false&#8221; custom_padding=&#8221;50px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; header_font=&#8221;|700|||||||&#8221; header_2_font=&#8221;|300|||||||&#8221; custom_margin=&#8221;-10px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h1>Chronopost<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Wheel of fortune<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;10px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Chronopost, a branch of La Poste group, has specialized in the <span style=\"text-decoration: underline; color: #ff6600;\"><a href=\"https:\/\/www.chronopost.fr\/fr\" target=\"_blank\" rel=\"noopener\" style=\"color: #ff6600; text-decoration: underline;\">transport of small goods<\/a><\/span> (parcels) for over 20 years. Its objective: to deliver while minimizing the impact of transport on the environment. <\/p>\n<p>Accustomed to launching <strong>contests<\/strong> for the major high points of the year (e.g. back-to-school, Halloween, etc.), the company wanted to offer its audiences an original contest for <strong>Valentine&#8217;s Day<\/strong>, with the aim of boosting its brand awareness.<\/p>\n<p>This year, singles were in the spotlight, with a fun and funny concept based on the famous <strong> Wheel of Fortune<\/strong>. The aim: to offer prizes (beauty products, video games, etc.) to the general public (target: 18-34 year-olds). <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_slider arrows_custom_color=&#8221;#331D3D&#8221; dot_nav_custom_color=&#8221;#cdcec8&#8243; _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;300px&#8221; height_last_edited=&#8221;on|phone&#8221; auto=&#8221;on&#8221; auto_speed=&#8221;3000&#8243; custom_css_before=&#8221;animation-name:none&#8221; custom_css_main_element=&#8221;animation-name:none&#8221; custom_css_after=&#8221;animation-name:none&#8221; custom_css_slide_description=&#8221;animation-name:none&#8221; custom_css_slide_title=&#8221;animation-name:none&#8221; custom_css_slide_button=&#8221;animation-name:none&#8221; custom_css_slide_controllers=&#8221;animation-name:none&#8221; custom_css_slide_active_controller=&#8221;animation-name:none&#8221; custom_css_slide_image=&#8221;animation-name:none&#8221; custom_css_slide_arrows=&#8221;animation-name:none&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_color=&#8221;rgba(0,0,0,0.21)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_slide _builder_version=&#8221;4.24.1&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/02\/campagne-socialshaker-chronopost.png&#8221; background_enable_image=&#8221;on&#8221; width=&#8221;100%&#8221; custom_padding=&#8221;500px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; sticky_transition=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;-40px||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|300|||||||&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Campaign objectives<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_line_height=&#8221;1.3em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>The operation was spread over a short period (1 week).<\/p>\n<p>Main objectives:<\/p>\n<ul>\n<li>generate qualified engagement,<\/li>\n<li>gain new fans on social networks,<\/li>\n<li>collect a large number of entries (reach).<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|300|||||||&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>The promotion<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_line_height=&#8221;1.3em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>The company wanted to communicate its operation exclusively via its social networks (Facebook and Twitter). With no Ads budget, Chronopost was able to make its communications visible and <strong>generate engagement<\/strong>, as its community was already used to this type of operation. Post frequency: 4 publications on Facebook, 3 on Twitter during the week.  <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|300|||||||&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Campaign results<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_line_height=&#8221;1.3em&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>The campaign counts<\/p>\n<ul>\n<li>63,423 total entries, including 34,395 one-off entries<\/li>\n<li>1191 likes were collected on the Chronopost Facebook page<\/li>\n<\/ul>\n<p><strong><\/strong><\/p>\n<p><strong>What do you think of Socialshaker?<\/strong><\/p>\n<p>\u201c<em>It&#8217;s a simple platform that generates interactivity for the Chronopost community, on our social networks<\/em>.\u201d<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;35px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Engage your community <\/strong><strong>now<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|300|||||||&#8221; header_3_font=&#8221;|300|||||||&#8221; header_3_font_size=&#8221;24px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Launch a 100% free game marketing campaign in just a few clicks<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; 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Its objective: to deliver while minimizing the impact of transport on the environment. Accustomed to launching contests for the major high points of the year (e.g. back-to-school, Halloween, etc.), the company wanted [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":37535,"comment_status":"closed","ping_status":"closed","template":"catalogue","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[167,174],"project_tag":[],"class_list":["post-47054","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-customer","project_category-transport-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chronopost game campaign | Wheel of Fortune<\/title>\n<meta name=\"description\" content=\"Chronopost launches an original Valentine&#039;s Day competition to boost its brand awareness with Socialshaker.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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