wide range <\/strong> of in-store products, prices to suit all budgets, and service and advice backed by 27 years of expertise. <\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_slider arrows_custom_color=”#331D3D” dot_nav_custom_color=”#cdcec8″ _builder_version=”4.24.1″ _module_preset=”default” width=”100%” max_width=”100%” height_tablet=”” height_phone=”300px” height_last_edited=”on|phone” auto=”on” auto_speed=”3000″ custom_css_before=”animation-name:none” custom_css_main_element=”animation-name:none” custom_css_after=”animation-name:none” custom_css_slide_description=”animation-name:none” custom_css_slide_title=”animation-name:none” custom_css_slide_button=”animation-name:none” custom_css_slide_controllers=”animation-name:none” custom_css_slide_active_controller=”animation-name:none” custom_css_slide_image=”animation-name:none” custom_css_slide_arrows=”animation-name:none” box_shadow_style=”preset1″ box_shadow_color=”rgba(0,0,0,0.21)” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_slide _builder_version=”4.24.1″ _module_preset=”default” background_image=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/02\/campagne-socialshaker-irrijardin.webp” background_enable_image=”on” width=”100%” custom_padding=”500px||||false|false” global_colors_info=”{}” sticky_transition=”on” theme_builder_area=”post_content”][\/et_pb_slide][et_pb_slide _builder_version=”4.24.1″ _module_preset=”default” background_image=”https:\/\/www.socialshaker.com\/wp-content\/uploads\/2024\/02\/campagne-socialshaker-irrijardin-roue-chance.webp” background_enable_image=”on” width=”100%” custom_padding=”500px||||false|false” global_colors_info=”{}” sticky_transition=”on” theme_builder_area=”post_content”][\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”-40px||30px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”30px” text_line_height=”1.2em” header_2_font=”|300|||||||” custom_margin=”10px||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Campaign objectives<\/h2>\n
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The \u201cSummer Wheel\u201d game took place during the summer, which corresponds to the end of the season for the group, then focused on the sale of consumables<\/strong> (pool maintenance kits, beach accessories, etc.).<\/p>\nThe game had to appeal to the general public<\/strong> (pool owners and mobile vacationers). Irrijardin has set itself objectives, supported by the competition, based on two concepts, brand awareness and impulse buying<\/strong>: <\/p>\n <\/p>\n
\n- The prizes to be won showcased the group’s products<\/strong> and promoted brand awareness (a pool maintenance kit donated by partner Bayrol and various pool and beach accessories).<\/li>\n
- The redirection to the Irrijardin website at the end of the game encouraged players to purchase the products they were interested in during the game, thus encouraging impulse buying<\/strong>.<\/li>\n<\/ul>\n
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Choosing the Wheel of Fortune<\/h2>\n
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Irrijardin chose the Roue de la Fortune mechanism for the following reasons:<\/p>\n
\n- The dynamism and speed<\/strong> of the game meant that players could win immediately or retry their luck every day. This concept encourages player involvement<\/strong> and drastically increases the participation rate. <\/li>\n
- The colorful design<\/strong> and flashback to childhood of the Wheel of Fortune was a real plus for Irrijardin.<\/li>\n<\/ul>\n
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Promoting the campaign<\/h2>\n
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Irrijardin chose to communicate its game on all its social networks<\/strong> to stimulate recruitment on Facebook and player involvement. The game was also featured in a banner on the home page of the group’s website, helping to drive traffic to the various pages of the website. <\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”30px” text_line_height=”1.2em” header_2_font=”|300|||||||” custom_margin=”10px||10px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Results<\/h2>\n
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\n- Nearly 12,000 participants<\/strong> over the entire operation, for a total of around 63,200 entries<\/li>\n
- 14% of participants signed up for the Irrijardin newsletter, and 12% for the partner newsletter (Bayrol), a partner who was delighted with the operation!<\/li>\n
- 150 X shares<\/li>\n<\/ul>\n
What do you think of Socialshaker? <\/strong><\/p>\n\u201cSocialshaker makes it easy to set up gaming platforms in a fairly intuitive way, and encapsulates the devices on our website as well as on Facebook, thus multiplying their power.\u201d <\/em><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#faf6fd 30%|#ffffff 100%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_2,1_4″ _builder_version=”4.26.0″ _module_preset=”default” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”35px” text_line_height=”1.2em” custom_margin=”||10px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n