{"id":47135,"date":"2024-11-07T10:07:24","date_gmt":"2024-11-07T09:07:24","guid":{"rendered":"https:\/\/www.socialshaker.com\/project\/les-arcs\/"},"modified":"2026-04-14T15:27:04","modified_gmt":"2026-04-14T14:27:04","slug":"les-arcs","status":"publish","type":"project","link":"https:\/\/www.socialshaker.com\/en\/project\/les-arcs\/","title":{"rendered":"Les arcs"},"content":{"rendered":"

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< Customers<\/p>\n

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Les Arcs<\/h1>\n

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Jackpot<\/h2>\n

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For over 30 years, the Club des Sports des Arcs<\/a><\/span> has been organizing summer sports activities in Le Arcs. Les Arcs – Bourg Saint Maurice Tourist Office found that its sports club’s offering was complex to understand, and therefore difficult to sell or communicate. <\/p>\n

So it decided to launch a new product<\/strong> with a new name, HERO Les Arcs, to rejuvenate and energize the brand.<\/p>\n

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The campaign concept<\/h2>\n

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The marketing and animation teams then decided to set up a Jackpot Game based on the \u201cinstant win\u201d principle, simultaneously on the Les Arcs website and Facebook page, in order to create a fun and participative approach<\/strong>.<\/p>\n

This made it possible to target a very large number of players<\/strong>, both new and regular customers. Among the data collected, the game notably enabled us to gather new opt-in email <\/strong> addresses for our partner newsletter. <\/p>\n

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Results<\/h2>\n

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