{"id":47182,"date":"2024-11-02T10:27:51","date_gmt":"2024-11-02T09:27:51","guid":{"rendered":"https:\/\/www.socialshaker.com\/project\/classcroute\/"},"modified":"2026-04-14T15:14:47","modified_gmt":"2026-04-14T14:14:47","slug":"classcroute","status":"publish","type":"project","link":"https:\/\/www.socialshaker.com\/en\/project\/classcroute\/","title":{"rendered":"Class\u2019Croute"},"content":{"rendered":"

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< Customers<\/p>\n

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Class’Croute<\/h1>\n

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Instant scratch<\/h2>\n

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\u201cImmerse yourself in the heart of Marrakech<\/strong><\/em>\u201d… this is the invitation to travel that seizes us as soon as we arrive on the home page.<\/p>\n

This class’croute competition is organized in partnership with Lipton<\/strong> France.<\/p>\n

A pioneer in corporate catering<\/a><\/span> for 30 years, Class’croute offers an original range<\/strong> of sandwiches and salads. As well as hot dishes and lunch boxes for eating on the go. The brand teamed up with communications agency Pastelle to come up with a creative and engaging digital campaign<\/strong>. <\/p>\n

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Digitalizing Class’croute campaigns<\/h2>\n

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Annual game and occasional events at sales outlets.<\/p>\n

Class’croute is first and foremost a local brand<\/strong> with its \u201ccorner\u201d restaurants. They can be found in companies and schools, as well as in railway stations and airports. And that’s not counting the foodtrucks<\/strong> parked outside businesses and the network of 140 franchised restaurants across France. <\/p>\n

Every year, to offer a unique experience to all its franchisees and their customers, the brand launches a fun marketing game. These are the \u201cInstant Win\u201d scratch cards<\/strong>! <\/p>\n

And this year, the brand wanted to digitalize its operation by offering a summer Instant Win game in a tab on its Facebook page.<\/p>\n

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Instant Scratch mechanics<\/h2>\n

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Instant Scratch, a successful visual and interactive experience:<\/p>\n

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