Agnès Constant (Paccini)
Today, we would like to respond to some of your most frequently asked questions.
How many players and new Facebook fans can my business hope to attract through my game?
We can provide an average, but as with any figure, we must always maintain perspective. This is a figure you can reach, surpass or hit well below based on several variables. The average number of players per campaign is 3,500. This stat is based on 1,000 campaigns with a minimum of 500 players.
Top mechanisms: Sweepstakes, Quiz, Photo Contest, Jackpot, Instant Win.
If the duration of my game is longer, such as three months, is it more likely to attract a large number of players?
Yes, if you have strongly announced the launch followed by regular communication about the game to sufficiently retain your community’s attention. To further increase traffic and participation, try communicating about your game on multiple channels.
It is advisable to opt for mechanisms that include drawings. However, keep in mind that Instant Win mechanisms can have a negative result if there is too small a number of prizes. You don’t want to disappoint your community.
My game only lasts two weeks, but I have communicated on it to more than four million users. Will this result in a high participation rate?
In short, yes or no. Yes, because the more the game is communicated, the more potential players you will reach. If subscribers voluntarily hide content that you publish, then the answer is no.
I have organized a game with a high-value prize that will be awarded at the grand finale. Would my game perform better with smaller prizes?
Not necessarily. A high-value prize is usually a big motivator for players no matter what. In addition, if a simple game is not super exciting or attractive, a reduced number of smaller prizes won’t work.
High-value prizes must be limited in number to maintain an air of exclusivity. Inversely, to avoid being deceptive, smaller prizes should be distributed in larger numbers.
Practical Tips
To better prepare for your new campaign, try conducting a survey with past operations in mind.
– What levers do I generally use for communicating my campaign?
– Approximately how many impressions do I hope to obtain?
– Out of this number of impressions, around how many people clicked on my game link? (Results are based on concept, prizes and clarity of message).
– Do I often have visitors to my home page who leave without participating? (This can be the result of presenting too much information or an insufficiently highlighted “Play” button.)
– Once on the application, how many users complete the form, or not? What can I conclude from this?
By responding to and reflecting on questions about each operation, you can improve the performance of your games. And because Socialshaker and social networks provide many indicators that monitor player activity, answers should be readily available.
Please contact us if you need more specific information!
