Mother’s Day is a not-to-be-missed event in France. Every year, it generates almost €1.9 billion in spending on gifts. It’s a marketing opportunity for brands. They can use it to boost their visibility, build customer loyalty and increase sales....
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
In the world of digital marketing, the power of teasing is undeniable. Today, let’s dive into a reflection on how Community Managers can maintain their community’s interest and commitment to a brand. Captivating strategies, such as the skilful use of...
The integration of internal contest games within a company is an effective way of engaging and motivating teams. Turn employee communication into a fun experience and strengthen your employees’ attachment to the company. Explore our ideas and tips for setting up...
In a context of consumer marketing fatigue, there’s still hope: today, game marketing is one of the most powerful levers for engaging your audience and converting them into customers, or even brand ambassadors. If you’re thinking of following the example...
