Originating in Anglo-Saxon countries, Halloween is becoming increasingly popular in France. Last year, 61% of French people said they wanted to celebrate Halloween. Its quirky atmosphere, missing visual codes and festive side appeal to young and old alike. Disguises,...
Christmas is all about performance for brands. The average French Christmas budget was €497, including gifts, meals and entertainment. For retailers, this period is an opportunity to capture attention and boost sales. From the end of November onwards, Christmas...
The back-to-school period is a key moment for brands, a time to animate, convert and build audience loyalty. After a summer often marked by a decline in engagement, it’s essential to reconnect with consumers. Fun and engaging, contests are an excellent way to...
At the company’s office, the small marketing team watches engagement figures plummet and webiste traffic decline as summer approaches. Frustrating though it is, this situation is common: brands see a drop in engagement on their platforms during this period....
The integration of internal contest games within a company is an effective way of engaging and motivating teams. Turn employee communication into a fun experience and strengthen your employees’ attachment to the company. Explore our ideas and tips for setting up...
In a context of consumer marketing fatigue, there’s still hope: today, game marketing is one of the most powerful levers for engaging your audience and converting them into customers, or even brand ambassadors. If you’re thinking of following the example...
