Agnès Constant (Paccini) Christmas is already upon us and businesses are starting to prepare for the busy shopping season. Whether you are just now deciding on your marketing projects or right in the middle of planning, we hope to provide some help here. First, here are some key Christmas figures* from 2015 to keep in mind this year: […]
Agnès Constant (Paccini) Thanksgiving and Black Friday are fast approaching! During this period, around 151 million* consumers will spend an average of $300 on at least one online or in-store purchase. In 2015, 72% of consumers made their purchases on Black Friday (73% online). 34% did their shopping on Thanksgiving Day (39% online). This long weekend is an […]
Agnès Constant (Paccini) When choosing the right game mechanism, it pays to be practical. So, you’ve decided to run a community contest for your marketing campaign. Choosing the right mechanism for your contest is a crucial first step and will determine the campaign’s success. The game shouldn’t be a random choice and must be in accordance with your company’s guidelines and […]
Agnès Constant (Paccini) Halloween is a big time of year for many sectors, such as toys, home décor, make-up, and of course, candy. It is also a great moment for businesses to launch original campaigns – even at the last minute. Surprise your users during this opportune period by providing custom-tailored mechanisms. From sweepstakes and giveaways to exciting […]
