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Auchan
Photo Contest
Auchan France used our photo contest campaign to launch a competition.
This competition, in partnership with the TV show Top Chef, invited users to share recipe photos. The idea was to drive traffic to its Facebook Page.
Concept ot the campaign
Fans of the brand were invited to submit their best recipe. For the most popular recipes, gift cards worth up to €1,500 were up for grabs.
Campaign results
Auchan was able to capitalize on its partnership with the Top Chef TV show and take advantage of the Socialshaker Photo Contest’s high virality to record dozens of entries and hundreds of votes every week for the duration of the game.
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