At Socialshaker, we’re proud to present the Labyrinth, a brand new feature that has been added to our platform. This concept, inspired by the famous Pacman game, combines immersion, personalisation and marketing performance. Creating an online labyrinth means...
TikTok is undoubtedly the most popular social network, not only with GenZ, but also with a mature audience. Opening the application plunges you into what is known as the TikTok vortex. This is an ultra-engaging content feed, thanks in to its algorithm, which quickly...
How to amplify the impact of your message, gain brand awareness and reach a wider audience? One of the most effective marketing strategies for boosting visibility is co-branding, or capitalising on other brands to increase visibility. Co-branding is a strategic...
The beauty sector is worth 30.4 billion euros. It is therefore a highly competitive market, in which new players (such as DNVB brands – Digital Native Vertical Brands – or companies focusing on organic, reusable products, etc.) have to contend with giants...
The way brands promote products has evolved. From static advertisements to product placements in films and TV series. Companies now prefer authentic, interactive strategies. Social networks have introduced social proof and interaction with consumers as two levers for...
