The American brand Great Lakes is one of a number of retailers to have revamped its marketing strategy by launching a competition on Facebook that has made a real impact. In just three weeks, the operation generated more than 206,000 entries and enabled the page to...
Originating in Anglo-Saxon countries, Halloween is becoming increasingly popular in France. Last year, 61% of French people said they wanted to celebrate Halloween. Its quirky atmosphere, missing visual codes and festive side appeal to young and old alike. Disguises,...
Christmas is all about performance for brands. The average French Christmas budget was €497, including gifts, meals and entertainment. For retailers, this period is an opportunity to capture attention and boost sales. From the end of November onwards, Christmas...
Today’s foodservice sector is undergoing radical change. Between chaging consumer habits (delivery, online ordering), the impact of COVID-19, and ever-increasing competition, it has become essential for resturateurs – be they large chains or small local...
The back-to-school period is a key moment for brands, a time to animate, convert and build audience loyalty. After a summer often marked by a decline in engagement, it’s essential to reconnect with consumers. Fun and engaging, contests are an excellent way to...
