Originating in Anglo-Saxon countries, Halloween is becoming increasingly popular in France. Last year, 61% of French people said they wanted to celebrate Halloween. Its quirky atmosphere, missing visual codes and festive side appeal to young and old alike. Disguises,...
A prize draw platform is essential for boosting a marketing campaign. Relying on chance and suspense, prize draws generate engagement by promoting the value of the prizes. They stimulate participation over time and offer a concrete opportunity to collect data to...
80% of French people consider data protection to be a sign of trust in a brand. Complying with the GDPR is therefore not just a legal requirement: it is a lever for reassurance and commitment. In the context of a competition, the rules can seem unclear…...
With an average return on investment of €36 for every pound spent (according to email marketing expert Litmus), email marketing remains one of the most profitable tools for brands. It targets a qualified, active audience with personalised offers and maintains a...
Black Friday has established itself as an unmissable highlight for brands across all sectors. 71% of French people say they intend to take advantage of it to make purchases. This is a major commercial opportunity that is driving retailers to redouble their creativity...
