by sarah biteau | May 9, 2025 | Brand animation, Highlight, Marketing animation
At the company’s office, the small marketing team watches engagement figures plummet and webiste traffic decline as summer approaches. Frustrating though it is, this situation is common: brands see a drop in engagement on their platforms during this period....
by sarah biteau | Apr 18, 2025 | Marketing game, Highlight
Who hasn’t thrown a Wheel of Fortune in the hope of being the lucky winner? It’s a famous game mechanics, and for good reason: the rules are simple and participants know instantly whether they’ve won or not.The Wheel of Fortune is a lever for...
by sarah biteau | Apr 11, 2025 | Community animation, Marketing animation
Consumers expect brands to be authentic and to embody their values. UGC (User Generated Content) is a powerful lever in the face of traditional advertising, which often has little impact. By relying on content created by their audience, brands can put in place...
by sarah biteau | Apr 4, 2025 | Data collection, Marketing engagement
The end of third-party cookies, priorising online privacy, the quest for a personalised customer experience… What if opt-in were the answer to the marketing challenges facing businesses? The virtual consent makes for greater transparency and trust in customer...
by sarah biteau | Mar 21, 2025 | Marketing animation, Highlight animation, Highlight
Mother’s Day is a not-to-be-missed event in France. Every year, it generates almost €1.9 billion in spending on gifts. It’s a marketing opportunity for brands. They can use it to boost their visibility, build customer loyalty and increase sales....
