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Interactive marketing: how to capture and engage your audience

Interactive marketing: how to capture and engage your audience

by sarah biteau | Jun 19, 2025 | Contest game

Engaging consumers has become a major challenge for brands. According to a study conducted by Airship, 68% of French people are willing to share their interests with a brand to benefit from personalized interactions and advantages. This statistic underlines the...
How to create an online scratch game to boost engagement and conversion?

How to create an online scratch game to boost engagement and conversion?

by sarah biteau | Jun 13, 2025 | Contest game, Instant win, Marketing game

Looking for a simple, Monday-style and effective format to boost the engagement of your online audience? The digital scratch game is a must. Accessible to all, quick to set up, it seduces by its instantaneous and immersive aspect, while offering great opportunities to...
Gamification and e-commerce: when games boost the customer experience

Gamification and e-commerce: when games boost the customer experience

by sarah biteau | Jun 6, 2025 | Brand animation, Marketing animation

More and more e-commerce brands are relying on marketing gamification to boost audience engagement and conversion. Integrating game mechanics enables prospects and customers to progress through the purchasing process. From discovery to loyalty, gamified animations...
Sales and gamification: how can you make your promotions more attractive?

Sales and gamification: how can you make your promotions more attractive?

by sarah biteau | May 23, 2025 | Conversion, Highlight, Marketing engagement

Sales contests in France represent a real marketing challenge, with millions of consumers ready to treat themselves. According to a recent study, their average budget is 232 euros. This period is a crucial opportunity to boost revenues and boost business. However,...
Marketing engagement: why and how to capture your audience with games

Marketing engagement: why and how to capture your audience with games

by sarah biteau | May 16, 2025 | Marketing engagement

In marketing, engagement is king. It’s no longer enough to reach a large audience: what counts is to attract a qualified audience, genuinely interested in your brand and ready to interact with it on a regular basis. A like, a comment, a share, a purchase…...
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Last articles

  • marketing interactif - capter et engager votre audience
    Interactive marketing: how to capture and engage your audience
  • Jeu de Grattage en ligne
    How to create an online scratch game to boost engagement and conversion?
  • Gamification et e-commerce
    Gamification and e-commerce: when games boost the customer experience
  • Jeux concours soldes - promos attractives
    Sales and gamification: how can you make your promotions more attractive?
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