Engaging consumers has become a major challenge for brands. According to a study conducted by Airship, 68% of French people are willing to share their interests with a brand to benefit from personalized interactions and advantages. This statistic underlines the...
Looking for a simple, Monday-style and effective format to boost the engagement of your online audience? The digital scratch game is a must. Accessible to all, quick to set up, it seduces by its instantaneous and immersive aspect, while offering great opportunities to...
More and more e-commerce brands are relying on marketing gamification to boost audience engagement and conversion. Integrating game mechanics enables prospects and customers to progress through the purchasing process. From discovery to loyalty, gamified animations...
Sales contests in France represent a real marketing challenge, with millions of consumers ready to treat themselves. According to a recent study, their average budget is 232 euros. This period is a crucial opportunity to boost revenues and boost business. However,...
In marketing, engagement is king. It’s no longer enough to reach a large audience: what counts is to attract a qualified audience, genuinely interested in your brand and ready to interact with it on a regular basis. A like, a comment, a share, a purchase…...
