Territorial marketing (or tourism marketing) is a sector that has undergone changes. The way we travel is changing, with a return to local tourism and the need to preserve destinations. To remain competitive, the tourism industry needs to bounce back in the face of...
Over the years, Valentine’s Day has established itself as a key sales event in France. It represents a unique opportunity for brands to boost their sales, in the same way as other marketing highlights such as Christmas and Easter. Whatever their sector of...
Draw contests are an effective way of boosting brand awareness and engaging your community. Depending on the mechanics and the prizes up for grabs, this campaign can be a lever for conversion and loyalty. But how to create an original draw contest that captures the...
Today’s brands only have a few a second to make a good impression online. If nothing catches a new visitor’s attention on the website, they will leave as quickly as they arrives. Of course, the design of your website or online shop plays a big part in...
It has become crucial for companies to learn how to collect customer data in order to better understand their audience and seize new business opportunities. Consumers expect brands to understand their expectations, anticipate their needs and offer them a shopping...
