Engaging consumers has become a major challenge for brands. According to a study conducted by Airship, 68% of French people are willing to share their interests with a brand to benefit from personalized interactions and advantages. This statistic underlines the...
Looking for a simple, Monday-style and effective format to boost the engagement of your online audience? The digital scratch game is a must. Accessible to all, quick to set up, it seduces by its instantaneous and immersive aspect, while offering great opportunities to...
Free products, gift cards, discount coupons… When brands have to decide what prizes to offer participants in marketing competitions, their options are often limited. And this has an impact on the attractiveness of the event. Indeed, the first thing that attracts...
In a context of consumer marketing fatigue, there’s still hope: today, game marketing is one of the most powerful levers for engaging your audience and converting them into customers, or even brand ambassadors. If you’re thinking of following the example...
