Sales contests in France represent a real marketing challenge, with millions of consumers ready to treat themselves. According to a recent study, their average budget is 232 euros. This period is a crucial opportunity to boost revenues and boost business. However,...
The consumer goods sector is undergoing change. Faced with demanding consumers, anxious to preserve their purchasing power but also to spend as little time as possible in shop. However, retailers can evolve thanks to innovative marketing strategies. The players in the...
The way brands promote products has evolved. From static advertisements to product placements in films and TV series. Companies now prefer authentic, interactive strategies. Social networks have introduced social proof and interaction with consumers as two levers for...
