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BNP Paribas Careers

Facebook Campaign - Campus Job Trotteurs

To promote recruitment fairs organized in France throughout the year in business schools and universities, BNP Paribas Careers attracted students through a fun and interactive campaign – Campus Job Trotteurs. The application is available on all screens – desktop, mobile and tablet.

By choosing one of six regions of France, players found out about forums taking place nearby.

To make the application viral and generate traffic, brand goodies were awarded at the launch, which was boosted using Facebook campaign ads. The Campus Job Trotteurs campaign helped students stay informed about recruitment fairs held throughout the year in France.

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