Custom application - SIHH Countdown
Jaeger-LeCoultre offered fans a yearlong campaign promoting the brand highlights beginning with the SIHH (Salon International de la Haute Horlogerie). For the occasion, JLC revealed a behind-the-scenes gallery containing photos, videos and animated gifs. The brand also provided insight into watchmaking expertise – from rare craftsmanship to the latest technology – through a quiz.
For Valentine’s Day, Jaeger-LeCoultre reached a new milestone and offered fans to send a card (video message) to the women of their lives. As the year progresses, the brand will unveil more milestones relating to its upcoming highlights.
Hundreds of participants have virtually visited the Jaeger-LeCoultre factory and discovered 180 crafts it takes to create watch brand apart from the rest. Participants also received real-time notifications on the presentation of the new Hybris Artistica collection.