Free products, gift cards, discount coupons… When brands have to decide what prizes to offer participants in marketing competitions, their options are often limited. And this has an impact on the attractiveness of the event. Indeed, the first thing that attracts...
The online Advent Calendar, also known as the digital Advent Calendar, is an interactive marketing campaign used by brands in December What is an Advent Calendar? The online advent calendar is a gamification marketing mechanism. Brands can distribute this campaign...
In the world of digital marketing, the power of teasing is undeniable. Today, let’s dive into a reflection on how Community Managers can maintain their community’s interest and commitment to a brand. Captivating strategies, such as the skilful use of...
The integration of internal contest games within a company is an effective way of engaging and motivating teams. Turn employee communication into a fun experience and strengthen your employees’ attachment to the company. Explore our ideas and tips for setting up...
In a context of consumer marketing fatigue, there’s still hope: today, game marketing is one of the most powerful levers for engaging your audience and converting them into customers, or even brand ambassadors. If you’re thinking of following the example...
