The French book market exceeds 4.3 billion euros. Contrary to popular belief, young people are still reading. However, their reading habits are evolving fast. Self-publishing, digital formats, and communities on TikTok or Instagram are reshaping the industry at a...
How to increase sales with online contests?This is a question that often comes up within sales teams. While marketing contests are attractive for their ability to engage audiences, what about their real impact on conversion? Can they truly bridge the gap between...
Launching a contest is not just about creating a fun and engaging concept. Its success depends above all on how to announce a contest and promote it effectively. Without a clear and well-targeted communication strategy, even the best contest can go unnoticed. To reach...
CSR (Corporate Social Responsibility) has become a key issue for brands. Today, nearly 6 out of 10 consumers say that social and environmental commitments influence their purchasing decisions. But beware: as responsible messaging multiplies, so does consumer...
The digital Advent Calendar has become an essential engagement tool for brands during the holiday season. Christmas is a crucial time of year for many businesses, with over 20 % of annual revenue generated in December alone. But in an increasingly competitive...
