Building a community is good. Keeping it alive over time is better. In a context where consumers switch from one brand to another more and more quickly, retention is becoming a key performance lever. It is better to build loyalty than to start from scratch with every...
The childcare market is worth over 4.5 billion euros in France. This highly competitive sector requires brands to combine emotion and reassurance. It is necessary to reach parents while meeting their expectations and, potentially, their concerns. Gamification allows...
What could be more effective for boosting marketing campaigns than organizing a contest… provided you choose the right gamification mechanics. Quiz, instant win, wheel of fortune: there are many formats, but not all of them serve the same objectives. Are you...
With over 154 billion euros in turnover generated in France, fashion remains a heavyweight of the economy.. But it is also a market under pressure: more than 150 new brands are born every day worldwide, while historic retailers like Camaïeu or San Marina are...
A contest might seem playful, but it is above all a powerful marketing lever. Traffic, leads, conversions, or loyalty: every campaign can become a real performance accelerator if it is correctly measured. The key? Tracking the right indicators. In this article, focus...
