80% of French people consider data protection to be a sign of trust in a brand. Complying with the GDPR is therefore not just a legal requirement: it is a lever for reassurance and commitment. In the context of a competition, the rules can seem unclear…...
With an average return on investment of €36 for every pound spent (according to email marketing expert Litmus), email marketing remains one of the most profitable tools for brands. It targets a qualified, active audience with personalised offers and maintains a...
Black Friday has established itself as an unmissable highlight for brands across all sectors. 71% of French people say they intend to take advantage of it to make purchases. This is a major commercial opportunity that is driving retailers to redouble their creativity...
At the International Agricultural Show, Lidl used a trade fair competition to boost visitor numbers to its stand. By offering a ‘one-armed bandit’ game in line with its CSR commitments, the retailer recorded 152,000 game sessions, 7,000 shares on social media and an...
The American brand Great Lakes is one of a number of retailers to have revamped its marketing strategy by launching a competition on Facebook that has made a real impact. In just three weeks, the operation generated more than 206,000 entries and enabled the page to...
