At the International Agricultural Show, Lidl used a trade fair competition to boost visitor numbers to its stand. By offering a ‘one-armed bandit’ game in line with its CSR commitments, the retailer recorded 152,000 game sessions, 7,000 shares on social media and an...
The American brand Great Lakes is one of a number of retailers to have revamped its marketing strategy by launching a competition on Facebook that has made a real impact. In just three weeks, the operation generated more than 206,000 entries and enabled the page to...
Christmas is all about performance for brands. The average French Christmas budget was €497, including gifts, meals and entertainment. For retailers, this period is an opportunity to capture attention and boost sales. From the end of November onwards, Christmas...
Today’s foodservice sector is undergoing radical change. Between chaging consumer habits (delivery, online ordering), the impact of COVID-19, and ever-increasing competition, it has become essential for resturateurs – be they large chains or small local...
The back-to-school period is a key moment for brands, a time to animate, convert and build audience loyalty. After a summer often marked by a decline in engagement, it’s essential to reconnect with consumers. Fun and engaging, contests are an excellent way to...
